Introducing CleanPitch™

Practically every early-stage cleantech company we’ve talked to in the last 12 months has said the same thing: It’s a lot harder to...

#Cleantechers – 

We recently completed our ninth investors roundtable working with our friends at CTLR (Cleantech Leaders Roundtable). We had a great roster that included:

• ...

We recently completed our eighth investors roundtable working with our friends at CTLR (Cleantech Leaders Roundtable). We had a great roster that included:

• ...

We recently completed our seventh investors roundtable working with our friends at CTLR (Cleantech Leaders Roundtable). We had a great roster that included:

We recently completed our sixth investors roundtable working with our friends at CTLR (Cleantech Leaders Roundtable). We had a great roster that included:

We recently completed our fifth investors roundtable working with our friends at CTLR (Cleantech Leaders Roundtable). We had a great roster that included:

We recently completed our fourth investors roundtable working with our friends at CTLR (Cleantech Leaders Roundtable). We had a great roster that included:

Following a string of successes over the last few years, the clean energy landscape looks extremely bright. Last December in Paris, 196 countries, working with...

This article was updated in October 2023 to reflect the most recent industry developments.

We had the pleasure to go on the Growth Secrets Podcast with host ...

As we mark the one-year milestone of the Inflation Reduction Act, resistance to the clean energy shift is arising, significantly propelled by a gas industry...

#Cleantechers working in community engagement for projects – If you’d like to see how big-budget, mature corporations run their local public affairs, please...

By Melissa Baldwin and Mike Casey

Most clean economy businesses need to build profiles for both their company and individual members of their executive teams....

We recently completed our third investors roundtable working with our friends at CTLR (@Cleantech Leaders Roundtable). We had a great roster that included:

South America's Largest Solar Project

Quite the contrast this week.

While Yahoo News reported, "The head of the International Energy Agency issued a stark...

#Cleantechers, we hosted our 9th Quarterly Cleantech Editors and Reporters Roundtable in April. It’s hard to believe we’ve run these for over two years, but...

You might have seen this Washington Post story, “The Underbelly of Electric Vehicles,” which takes a critical view of EV production’s impact on people and the...

As a lot of you know, we convene quarterly roundtables for podcasters, journalists, and investors in the cleantech space. Today, I get the privilege of talking...

This article was originally published on CleanTechnica.

How to Run a Renewable Energy Public Relations (PR) Campaign

In mid-2022, almost 60% of Fortune 500 CEOs said their company had a plan to reach net-zero by...

#Cleantechers, Tigercomm hosts/moderates three quarterly convenings of cleantech players. These groups of journalists, podcasters and investors bring...

#Cleantechers, The New York Times’ David Wallace Wells is out with a fascinating piece, “Clean Energy Is Suddenly Less Polarizing Than You Think.” The headline...

#Cleantechers, one of the best things about my job is getting a close look at technologies with world-changing potential. Rondo Energy's "Heat Battery" is one...

#Cleantechers - Few electrons in the universe will move differently because I'm named as a finalist with honorable mention for the Cleanies' "Trailblazer"...

Just before the holidays, we hosted a year-end episode of the Cleantech Podcasters Roundtable. Our lineup changed a bit, with the happy addition of John...

We closed our cleantech journalists panel at RE+ with a question we often like to ask our Scaling Clean podcast guests: Are you a climate optimist or pessimist...

In the U.S., the field of companies developing renewable energy farms is quickly expanding. There are a large number of new additions coming from developing...

In our podcast, Scaling Clean, we seek usable insights on building and running successful companies from the cleantech CEOs, investors and the people who...

When we convened our cleantech journalists live from the stage at the RE+ trade show, among the questions we posed was how clean economy would address its...

Cleantechers, below I share some first impression takeaways from Tuesday’s election results. I offer these through the lens of my time in politics (25 years)...

We know that most people won't watch the full 45 minutes of our live Cleantech Journalist Roundtable from the RE+ mainstage. We're starting a series of four...

Whoa.   When we first developed the idea of a quarterly investors roundtable with Andrea Luecke and the Cleantech Leaders Roundtable, we didn’t know how...

Under Utilization of Social Media in Wind Energy Marketing

We recently conducted the first-ever review of the use of digital tools by Independent Power...

This article was updated in November 2022 to reflect the most recent industry developments.

Video Marketing for the Renewable Energy Sector

We often hear from...

We can’t say it enough: the Inflation Reduction Act is a landmark moment for our climate, and the clean economy and homeowners stand to benefit. When the bill...

I had the pleasure recently of talking with Joseph Batir, host of the Energy Transition Solutions podcast.Joe and I talked about:- Why I’ve found that working...

We finally have the full-length video of our quarterly roundtable of cleantech journalists, which was held from the stage at RE+. Thanks to our friends at the...

We've got another great roundtable on the books. Below are our big three takeaways of the conversation.1. The perception of green hydrogen as a climate...

I got to talk with Renewable Energy World’s John Engel about our recent paper, “We’re the People We’re Waiting For,” along with SOLV Energy CEO George Hershman...

Tigercomm talks a lot about improving social media strategies for cleantech companies to compete with incumbent fossil fuel interests. We’ve worked with a...

Our 8^th quarterly Cleantech Editors and Reporters Roundtable convened last week in the midst of one of the most exciting federal climate moves of our time.

Zachary Shahan of CleanTechnica honored us by running our recent white paper, “We’re the people we’re waiting for,” and interviewed us for his CleanTech Talk...

Before publishing this paper, I had to change its subhead from “Angry about Joe Manchin? Take a number,” to what you read above.

Many working for the clean...

Note: this article was updated in August 2022 to reflect recent changes in the industry.

The Global Clean Energy Investment Landscape

The cost of renewable...

Last week, a mix of regulars and new faces converged for the 5^th Quarterly Cleantech  Podcasters Roundtable, perhaps the best we’ve had so far:

Energy storage is a central, even crucial, component in the transition to a clean energy economy.

Cleantech executive teams are almost universally concerned with the impact of commoditization of their companies’ long-term growth. But if your product isn’t...

Digital Solutions for Securing Community Acceptance of Wind Energy – With Will Eberle of E.ON North America

This article was updated in June 2022 to reflect...

The Importance of Public Affairs in the Micromobility Industry

Micromobility (MM) risks the fate of other disruptive industries that underinvested in public...

Cleantechers, some of you might remember that last December, we released interesting numbers from bellwether Huron County, MI.Groundbreaking polling methods...

We’re honored to be named among The Manifest’s most recommended B2B leaders in D.C. For 17 years, we’ve served some of the top clean economy companies who are...

The traditional, conventional wisdom in business marketing is to ignore competitors. “Don’t give them oxygen.” But that’s wrong, according to Duke University...

B2B Purchase Decisions In Cleantech And The Digital-Social Criticality Scale

Across clean economy sectors, the sales and marketing teams we talk to share a...

Episode 4 of our quarterly podcast roundtable is on the books — Nico Johnson and I had a great conversation with Marie Burgquist, Gil Jenkins, Tim Montague and

Hello cleantechers!

I'm announcing today that Tigercomm’s launching: “Scaling Clean, the podcast for clean economy CEOs, investors & the people who advise...

This article was updated in March 2022 to reflect industry changes.

Why Should Cleantech Companies Invest In Social Media?

Spoiler alert: We’ve found that...

Note: This article was refreshed in March 2022 to reflect the current state of the cleantech industry.

What do your customers buy, really? Is it your product?...

We recently teamed up with our friends at Conservatives for a Clean Energy Future and the folks at Embold Research to do something untried: use cutting-edge...

It was fun to talk with Adam Torres of Mission Matters Media about how public relations is both serving and changing the way businesses interact with consumers.

This article was updated in January 2021 to reflect the most recent industry updates.

One of the great things about my job is talking to cleantech companies...

This article was updated in January 2021 to reflect the most recent industry updates.

One of the main challenges new clients bring to Tigercomm is how to...

We’re back with the Final Cleantech Podcasters Roundtable of the year! Hosts of six major clean economy podcasts once again reconvene for a one-hour discussion...

We're honored to be mentioned as one of the 65 most innovative U.S. #cleanenergy companies that are based in Virginia by Futurology Life. That work's easier...

September 24th marked our 2nd ever Cleantech Podcasters Roundtable, and it was full of great insights from our seven guests. In case you missed it, here are...

Last week, we hosted the 5th Cleantech Editors Roundtable, and we think it was our best yet. Six editors from major cleantech news sites met to cover a wide...

We are announcing today that Tigercomm has acquired Chase Media Services and that its principal, Melissa Baldwin, is joining us this week as senior vice...

A Climate Tech Journey

This week, I shift my career from “why” to “how.”  Let me explain.  

My name’s Melissa Baldwin, and as we announced today, Tigercomm’s...

Thank you DesignRush for ranking Tigercomm in their list of the Top 5 Digital Marketing Agencies In Washington D.C.We are excited to be acknowledged for the...

Fellow cleantechers – You’ve heard about our quarterly #Cleantech Editors & Reporters Roundtable series. Now Tigercomm is experimenting with the first ...

Let’s get the news out of the way, so we can get to the opining … After 14 years of helping build Tigercomm into the top clean economy marcom and public...

Nearly every independent analyst is forecasting that during the next three decades cleantech sectors – and solar in particular – will experience double-digit...

Stranger Than Fiction - A Compelling Story, Missed in Real Time

Our friends at Checks and Balances Project (C&BP) are really effective. With a shoe-string...

Why Steer Into Rough Seas? Interviews With The Experts: Kris Ohleth

As part of our series of interviews with people leading community engagement for the U.S....

4th Quarterly Cleantech Editors Roundtable

On April 21, we had the honor of welcoming the editors who have formed our Cleantech Editors Roundtable. This fourth...

As part of our interview series with Offshore Wind’s (OSW) community engagement leaders, we were thrilled to talk with Ashley McLeod. A former executive with...

The launch of Canary Media is terrific news for the cleantech industry. My hat is off to Eric Wesoff, David Roberts, Jeff St. John, GTM alumni, and the entire...

We have this recent piece in Renewable Energy Magazine speculating on what clean energy trade shows and conferences will look like as the country emerges from...

The solid reception to our talk at the 2019 Offshore Wind Conference inspired us to stay focused on the topic of best practices for offshore wind developers in...

Nat Schub and I enjoyed talking with CleanTechnica’s podcast host, Mike Barnard, to discuss the importance of the micromobility (MM) industry and our analysis...

What do these people have in common? Leading light Texas Governor Greg Abbot, Fox News windbag Tucker Carlson, Mensa member (and former DOE Sec.) Rick Perry,...

May we live in interesting times. Since our previous Cleantech Editors & Reporters Roundtable, we have witnessed a chaotic election cycle, a riot at the...

Nancy Sopko doesn’t currently drive community engagement at an offshore wind company. But we had to include her in this series for a number of reasons, not the...

Thanks for a fun conversation with Marie Brugquist, Ryan Suchsland and Conner Allen of GRNE Solar. Hat’s off to this regional solar installation company that’s...

Thanks toBill NusseyofThe Freeing Energy Project's podcast. We’re fans of the work Bill’s doing, and he fingered us as advocates for "strategic brevity" and...

We had a fun talking with Benoy Thanjan of the Solar Maverick Podcast. We covered a huge range of topics, but the highlights of the conversation that clean...

Offshore wind communicators, community engagement leads and supporters: Have you had a question to ask offshore wind editors? Now’s your chance. Tune in...

Note: this article was first published in 2020.

Offshore wind must effectively engage coastal communities. It can save money and avoid heartache through the...

Nickalus "Nico" Johnson and I had a great conversation about the state of #solar and #cleantech #marcom. His SunCast Podcast is a rising platform in the...

Have questions you want to ask editors of the major cleantech news sites? While socially distancing, we’ve got a webinar for that.

“We have to stop being afraid of using social media to communicate.”

We’ve known EDF Renewables’ Christine Karlovic for almost 10 years. When she agreed to...

IPPs have “ceded the digital ground” to Nimbys, and communities are increasingly making decisions on wind farms on Facebook, writes Mike Casey

Originally...

Of all the people we’ve interviewed for the Not Just for NIMBY series, Enel Green Power’s Nick Coil has probably spent the most time in rural communities...

Social “needs to connect to community values”

You could argue that E.ON’s Kevin Gresham has the broadest perspective on renewable energy public affairs in the...

Digital tools can de-risk projects, but, “we have ceded a lot of our thought leadership to folks who oppose us”

Adam Renz is one of a handful of people who...

Pine River Wind Park. Credit Mark Houston, DTE Energy.

One of the highlights of our WINDPOWER trade show experience was getting to talk with industry leaders...

“It was almost like companies were embarrassed to admit that they had any opponents. Those days are gone. Everybody has opponents.”

“Companies have not been...

Today, we’re continuing our discussion series on the use of digital tools to build community acceptance by wind energy independent power producers (IPPs)....

Across clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.

That’s because the...

By Mike Casey and Noah Ginsberg

What were cleantech leaders thinking in 2017?

Earlier in the year, Tigercomm conducted a Cleantech Leaders Survey to shed light...

Returning visitors to the Tigercomm blog will likely notice that something is different here: Tigercomm has rebranded our blog. Previously known as...

It’s what matters most to marketing and sales teams in any industry: Measuring success.

A recent article in the Financial Times yet again drives home the fact that dirty energy, particularly coal, "has no future."

See below for video of Chris Brown of Vestas, keynoting the opening session on day two of WINDPOWER 2017, concluding today in Anaheim, CA. According to Brown,...

By Mike Casey and Sarah Lippincott

In energy markets across the country, from Texas to California to New Jersey and states like Iowa in between – electricity generated from renewables is...

Chris Brown, chairman of the board of the American Wind Energy Association and president of Vestas-American Wind Technology, Vestas’ North American business...

by Dan Bellows, Account Associate at Tigercomm

We read with great interest cleantech industry leader Andrew Beebe's thought piece, The Revenge of the Long Tail: Small, distributed solar companies are...

When author and public speaker Brene’ Brown talked about “the power of vulnerability” at TEDx Houston in 2010, she was speaking as a researcher, a professor at...

By Sarah Lippincott and Mike Casey, excerpt from Social Wind.

Over at The Guardian, Vestas' CEO Anders Runevad argues convincingly that "the future belongs to clean energy." Not surprisingly, given that that Vestas bills...

by Tigercomm President Mike Casey

By Mike Casey, President of Tigercomm

A new INDIEGOGO video by Green Commuter explains, "every year American spend nearly a week stuck in traffic," which takes time away from other important...

We're releasing the first-ever study of social media use by major wind companies, showing a nearly 63 percent usage rate of the major social media channels by...

We recently had a chance to speak with Haruumi Shiode, founder and CEO of a startup called Nature, Inc. This company’s focus is on improving residential demand...

The great folks at DeSmogBlog have yet another excellent piece up, this one looking at "How Propaganda (Actually) Works." Here's an excerpt, followed by a few...

One of the biggest challenges in marketing is how to generate more leads and close more sales. The good news: inbound marketing is making it much easier to do...

The B2B (business-to-business) environment is rapidly changing. Most of this change is driven by businesses modeling the purchasing behavior of the general...

Last fall, we highlighted great work by the Checks and Balances Project (C&BP) watchdog group on the fossil-fuel-funded front group, the National Black Chamber...

We've been beating the drum for several years about the need for cleantech to play "full contact" against the fossil fuel lobby. Back in December 2010, for...

Recently, we summarized a fascinating, 132-page report by Citi, which confirmed (yet again) that switching from fossil fuels to clean energy makes sense not...

We thought that a quick guide to a few cleantech podcasts would be helpful for communicators, analysts, investors and industry professionals who want to stay...

Yesterday, we posted on two recent interviews with Vestas CEO Anders Runevad. One of the questions, by a CNBC on-air correspondent, really jumped out at us:

[soundcloud url="https://api.soundcloud.com/tracks/235737129"...

by Mike Casey, Tigercomm President

Q: "Why doesn't ocean acidification get the same attention as climate change?"

A: "Too many syllables. It's not a good hashtag."

This was the tongue-in-cheek...

Tigercomm's Ultimate Cheat Sheet of 100 Cleantech Buzzwords

Cleantech is one of the fastest growing sectors in the economy, with over 1 million jobs created...

For years, we've watched as the entrenched, increasingly antiquated, but politically-well-connected and heavily-subsidized dirty energy industry has attempted...

By Bridgette Borst

UPDATE 9/17: Please click here to read why we are downgrading Gov. Chris Christie from "B" to "D" on our report card.

by Mike Casey

By Bridgette Borst

By Lowell Feld, Guest Columnist

Here are five recommended reads for today (6/1/15).

Reports of 37,000 text messages – Checks & Balances Project's Scott Peterson raises questions about public accountability and cozy links between energy utility...

Here are five recommended reads for today (5/12/15).

Here are five recommended reads for today (5/4/15).

Here are five recommended reads for today (4/17/15).

Here are five recommended reads for today (4/13/15).

Here are five recommended reads for today (3/24/15).

Here are five recommended reads for today (3/17/15).

Here are five recommended reads for today (2/20/15).

Here are five recommended reads for today (1/21/15).

In attempting to communicate with customers or policymakers, you have a number of options at your disposal. That includes both analog and digital methods, and...

Here are five recommended reads for today (12/29/14).

Here are five recommended reads for today (11/11/14).

Here are five recommended reads for today (10/22/14).

Is your state benefiting from, or missing out on, the national solar power boom that's well underway (note: click on the map to enlarge). That question is at...

Here are five recommended reads for today (10/7/14).

A big development in clean energy advocacy recently took place, and odds are you haven't heard about it.

Here are five recommended reads for today (9/2/14).

Here are five recommended reads for today (8/26/14).

This article isn't directly cleantech related, but it does apply to those working in cleantech - or any other industry for that matter. Specifically, it...

Here are five recommended reads for today (6/26/14).

David Briggs has long-standing experience in the solar industry, including three years at a cleantech communications firm and three years as Marketing Manager...

By Tom Matzzie

Here are five recommended reads for today (5/21/14)

By Mark Sokolove, Executive Vice President of Tigercomm

Here are five recommended reads for today (5/12/14).

This past September, Tigercomm President Mike Casey interviewed former “super lobbyist” Jack Abramoff. Whatever else you think about him, the fact is that...

Here are five recommended reads for today (5/7/14).

On April 11, the American Council on Renewable Energy (ACORE) held a fascinating media roundtable at the National Press Club in Washington, DC. ACORE President...

An article in the Washington Post, "Serious reading takes a hit from online scanning and skimming, researchers say," got us thinking: What impact, if any,...

Katie Fehrenbacher "launched GigaOM’s greentech channel in 2007 and closely tracks energy entrepreneurs and investors," so she's definitely got her finger on...

At Greentech Media, Pulse Energy CEO David Heliwell has some excellent, helpful tips about "cutting through the noise in cleantech." Here's an excerpt.

Bob Pickard has worked for dirty energy public relations firms in the past, but he's dead on correct and exhaustive in this piece ("The Climate Change PR...

By Ross Chanin & Emilee Pierce

Here are five recommended reads for today (1/2/14).

I hate to criticize the federal agency I worked at for 17+ years, especially since the Energy Information Administration (EIA) does great work in many areas...

Here are five recommended reads for today (12/2/13).

The smart grid...is just an incredible opportunity

Here are five recommended reads for today (10/11/13).

On September 16th, I was excited to bring our "Scaling Green on the Scene" interview series to the CleanTech OC 2013 Conference and Expo in Irvine, California....

Here are five recommended reads for today (10/9/13).

Here are five recommended reads for today (10/2/13).

By Dave Georges, Tigercomm Senior Vice President

Here are five recommended reads for today (9/10/13).

By Mark Sokolove, Executive Vice President of Tigercomm

Here are a few key points by Tom Steyer made in this interview by the CBC:

We recently hosted Politico senior energy & environment reporter Darren Goode for a Scaling Green Communicating Energy talk. Our first post discussed Goode's...