Success Stories

A Renewable America

When renewable energy deployment started scaling, the oil and gas industry wanted to erode its support among the statewide officials witnessing renewables’ growth. Industry associations wanted to head off a loss of Congressional support as they sought to win long-term extensions of vital tax credits for wind and solar. The then-American Wind Energy Association’s C3 arm, A Renewable America (ARA), asked Tigercomm to help devise and run the approach.

Special Initiative On Offshore Wind

While firmly rooted in northern Europe’s economy, the offshore wind industry was hard-pressed to start in the U.S. A lack of experienced companies and supportive policies, combined with hostility by the natural gas and fishing industries made catalyzing the industry a daunting task. The University of Delaware’s Special Initiative on Offshore Wind (SIOW) was created to change that, and it turned to us for help.

Renew Financial

Property Assessed Clean Energy (PACE) lending was launched as a great way for homeowners to pay for eco-friendly home improvements by paying the cost as part of their property tax bill over time. But a few unscrupulous contractors left unhappy homeowners in their wake, and their stories were leveraged by the mortgage banking industry – which saw PACE as direct competition – to lobby lawmakers to ban PACE from counties…or entire states. Renew Financial, a leader in advocating ethical PACE lending sales, was facing the loss of entire markets, and asked Tigercomm to help.

SolarCity

As more Americans installed solar panels on their roofs, many utilities began to see the trend as a direct threat to their monopoly dominance over electricity sales. The industry’s trade association wrote its infamous memo warning utilities that continued residential solar would create a “death spiral” for utilities’ dominance of the power industry. These powerful companies began to attack homeowners’ ability to sell power back to the grid at the same price as the utility sold them power. The residential rooftop installation asked Tigecomm to help.

AES

Global energy company AES had achieved strong ties with the local community around the largest wind farm in Arizona. The company wanted to cement its relationships with local and state officials through an in-person event that would celebrate a major construction milestone and attract local media attention. But the event’s remote location – Winslow, 4 hours outside of Phoenix – and summer temperatures posed significant challenges. And safety concerns prohibited the company from offering media a trip to the top of the iconic turbines.

ROCKWOOL

Over 50 counties across 10 states competed to land ROCKWOOL’s newest eco-friendly insulation factory. The global company selected Jefferson County, WV, which partnered with the company to announce it had won. They then released factory design plans, followed by a public groundbreaking featuring statewide officials. This triggered aggressive community opposition that grew to 12K opponents and imperiled construction of this critical $350M plant. Company’s leaders were being verbally battered in local public meetings when ROCKWOOL approached Tigercomm for help.

Ausra

Utility-scale solar project developer Ausra grew as a company backed by two of the biggest names in venture capital: Khosla Ventures and Kleiner-Perkins. The investors wanted to get the company acquired. Tigercomm had been Ausra’s agency of record for three years, helping the company generate a spate of national business media. Tigercomm was asked to help cap this run with a strategic communications plan for Ausra’s flagship project, which would come online during negotiations with several potential buyers.

Vestas

Chris Brown was the high-octane president of Vestas’ largest market group, covering all of North America. Though wind energy faced headwinds created by aggressive attacks from Donald Trump and his Department of Energy, Chris wanted to boost sales with a public case that wind had become the most economic new energy choice for utilities and other large power customers.

PVcase

Lithuania-based solar design software company PVcase was preparing to acquire another software company to expand its offering to the EU market. In the weeks before Intersolar Europe, the continent’s biggest solar trade show, PVcase needed to frame the benefit of the acquisition to customers while helping it cement an important round of funding…on its own terms.

Plus Power

Plus Power is the U.S. leader in developing utility-scale battery projects that balance power flows on the grid. The company had focused on project execution and clearing regulatory hurdles before building its brand. But as it approached the final phase of a large fundraising close, it needed to raise its profile to create buzz among the investors who were interested in the company. A complicating factor was the highly technical nature of Plus Power projects’ benefits to the grid.

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