Success Stories
Public Affairs
A Renewable America
When renewable energy deployment started scaling, the oil and gas industry wanted to erode its support among the statewide officials witnessing renewables’ growth. Industry associations wanted to head off a loss of Congressional support as they sought to win long-term extensions of vital tax credits for wind and solar. The then-American Wind Energy Association’s C3 arm, A Renewable America (ARA), asked Tigercomm to help devise and run the approach.
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Special Initiative on Offshore Wind
While firmly rooted in northern Europe’s economy, the offshore wind industry was hard-pressed to start in the U.S. A lack of experienced companies and supportive policies, combined with hostility by the natural gas and fishing industries made catalyzing the industry a daunting task. The University of Delaware’s Special Initiative on Offshore Wind (SIOW) was created to change that, and it turned to us for help.
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Renew Financial
Property Assessed Clean Energy (PACE) lending was launched as a great way for homeowners to pay for eco-friendly home improvements by paying the cost as part of their property tax bill over time. But a few unscrupulous contractors left unhappy homeowners in their wake, and their stories were leveraged by the mortgage banking industry – which saw PACE as direct competition – to lobby lawmakers to ban PACE from counties…or entire states. Renew Financial, a leader in advocating ethical PACE lending sales, was facing the loss of entire markets, and asked Tigercomm to help.
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SolarCity
As more Americans installed solar panels on their roofs, many utilities began to see the trend as a direct threat to their monopoly dominance over electricity sales. The industry’s trade association wrote its infamous memo warning utilities that continued residential solar would create a “death spiral” for utilities’ dominance of the power industry. These powerful companies began to attack homeowners’ ability to sell power back to the grid at the same price as the utility sold them power. The residential rooftop installation asked Tigercomm to help.
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REAL
As the Massachusetts legislature prepared to expand state commitments to climate progress, it also considered banning retail sales of 100% clean energy – effectively pushing Bay Staters back into the arms of incumbent, monopoly utilities. Several retailers formed the Retail Energy Advancement League (REAL), but were hampered by differences on messaging and how much risk to take – the ban was backed by the popular, then-Attorney General Maura Healey, (who led the race for governor by 44 points). A combined tens of millions in sales was at severe risk for nearly a dozen retailers.
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