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Apex’s Dahvi Wilson on Digital Tools for Community Acceptance

“It was almost like companies were embarrassed to admit that they had any opponents. Those days are gone. Everybody has opponents.”

“Companies have not been investing enough in this very important area, because they haven’t been taking the risk as seriously as is appropriate.”

The annual WINDPOWER trade show and conference starts today. We’re kicking the week off with the second in our series of interviews with wind industry leaders who drive their company’s engagement of communities that host wind farms. We started the series with an interesting discussion with Avangrid’s Paul Copleman. This week, we’re featuring our recent conversation with Apex Clean Energy’s Vice President for Public Affairs, Dahvi Wilson. 

Community Acceptance Insights with Paul Copleman, Avangrid Renewables

Today, we’re continuing our discussion series on the use of digital tools to build community acceptance by wind energy independent power producers (IPPs). We’re pleased to do that with our friend, Paul Copleman, Director of Communications with Avangrid Renewables. Paul’s company is one of the leading renewable energy IPPs with large asset bases both in the U.S. and across the globe.

Topics: Marketing & Communications Digital Media & Advertising

Wind developers agree: Project opponents organize online, but the developers don't

We recently conducted the first-ever review of the use of digital tools by Independent Power Producers’ (IPPs) to build community acceptance for wind farms in host communities.

Topics: Marketing & Communications

Media Roundup: 100% Clean Energy Increasingly the Achievable, Preferred Choice

Far from slowing down in any way, the scaling of clean energy has been accelerating - with no end in sight. A few recent articles and reports highlight what we mean.

Topics: Clean Economy

Recent Study: Greater Solar, Wind Penetration Heightens Need for New Grid Practices

A recent study by the Lawrence Berkeley National Laboratory (LBNL) has some generally good news for all of us who want to see greatly increased penetration of solar and wind power on the U.S. power grid. However, there are also a few challenges identified by LBNL, mostly related to grid management practices. See below for two graphics from the report, and also see the LBNL presentation, both of which highlight key impacts of higher "VRE" ("variable renewable energy") penetration through 2030. For intsance:

Topics: Clean Economy

When It Comes to Pushing State Renewable Energy Goals Higher, Tom Steyer's On a Roll

Want some good news on the clean energy front? See below for the winning streak that leading clean energy proponent Tom Steyer has been on recently when it comes to pushing states towards more aggressive renewable energy goals.

Topics: Clean Economy

Multiplier Effect Amplifies Value of Video Marketing for Cleantech Communicators

We often hear from our clients and friends in cleantech that one of their biggest challenges is reaching and educating a wide and varied range of audiences. Whether it’s utility executives, corporate customers, policymakers or homeowners, an effective cleantech communicator can usually get to a win, given the opportunity to sit across the table and have a personal interaction. But your team can’t be everywhere at once, and it can be difficult to reach these audiences at scale and educate them on your company’s value proposition. 

Topics: Marketing & Communications

Cleantech Companies: Differentiate or Get Squeezed on Price

Cleantech executive teams are almost universally concerned with the impact of commoditization of their companies’ long-term growth. But if your product isn’t differentiated, then competing is just about winning on price – otherwise known as commoditization.

Topics: Marketing & Communications

Media Roundup: California Sets New Standard for Residential Rooftop Solar

The California Energy Commission (CEC) recently approved the 2019 Building Energy Code, calling for significantly higher standards to reduce the energy consumption and greenhouse gas emissions from new buildings. Among the most innovative of the standards is the unprecedented requirement that all new residential buildings up to three stories will be required to have a photovoltaic solar system with annual electrical output equal or greater to the dwelling’s annual electrical usage, beginning in 2020. 

Topics: Clean Economy

No Time For Legacy: The New Digital Playbook for Cleantech Marketers

Across clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.

That’s because the ubiquitous use of digital platforms (think smartphones, tablets, Alexa) and abundance of published content has changed the way buyers are purchasing.

Consider your own buying behavior. The last time you went to purchase anything over $100, did you Google it first? Check the reviews or comps online?

Topics: Marketing & Communications Inbound Marketing