Today, we’re continuing our discussion series on the use of digital tools to build community acceptance by wind energy independent power producers (IPPs). We’re pleased to do that with our friend, Paul Copleman, Director of Communications with Avangrid Renewables. Paul’s company is one of the leading renewable energy IPPs with large asset bases both in the U.S. and across the globe.

We recently conducted the first-ever review of the use of digital tools by Independent Power Producers’ (IPPs) to build community acceptance for wind farms in host communities.

Far from slowing down in any way, the scaling of clean energy has been accelerating - with no end in sight. A few recent articles and reports highlight what we mean.

A recent study by the Lawrence Berkeley National Laboratory (LBNL) has some generally good news for all of us who want to see greatly increased penetration of solar and wind power on the U.S. power grid. However, there are also a few challenges identified by LBNL, mostly related to grid management practices. See below for two graphics from the report, and also see the LBNL presentation, both of which highlight key impacts of higher "VRE" ("variable renewable energy") penetration through 2030. For intsance:

Want some good news on the clean energy front? See below for the winning streak that leading clean energy proponent Tom Steyer has been on recently when it comes to pushing states towards more aggressive renewable energy goals.

We often hear from our clients and friends in cleantech that one of their biggest challenges is reaching and educating a wide and varied range of audiences. Whether it’s utility executives, corporate customers, policymakers or homeowners, an effective cleantech communicator can usually get to a win, given the opportunity to sit across the table and have a personal interaction. But your team can’t be everywhere at once, and it can be difficult to reach these audiences at scale and educate them on your company’s value proposition. 

Cleantech executive teams are almost universally concerned with the impact of commoditization of their companies’ long-term growth. But if your product isn’t differentiated, then competing is just about winning on price – otherwise known as commoditization.

The California Energy Commission (CEC) recently approved the 2019 Building Energy Code, calling for significantly higher standards to reduce the energy consumption and greenhouse gas emissions from new buildings. Among the most innovative of the standards is the unprecedented requirement that all new residential buildings up to three stories will be required to have a photovoltaic solar system with annual electrical output equal or greater to the dwelling’s annual electrical usage, beginning in 2020. 

Across clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.

That’s because the ubiquitous use of digital platforms (think smartphones, tablets, Alexa) and abundance of published content has changed the way buyers are purchasing.

Consider your own buying behavior. The last time you went to purchase anything over $100, did you Google it first? Check the reviews or comps online?

There is an undeniable growing market momentum towards renewable energy. But as Amy Harder reports in Axios, “There’s currently only one offshore wind farm in the U.S., off Rhode Island.” Danish company Ørsted is looking to change that.