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Why Steer Into Rough Seas? Helping Help Offshore Wind Avoid Community Acceptance Problems

1 min. read

Offshore wind must effectively engage coastal communities. It can save money and avoid heartache through the lessons of other clean economy sectors.

AWEA-Mike Casey

 

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

SunCast Appearance

0 min. read

Nickalus "Nico" Johnson and I had a great conversation about the state of #solar and #cleantech #marcom. His SunCast Podcast is a rising platform in the industry, and I was honored to be on with Nico again.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Cleantech News Site Editors on Emerging Utilities Model: Keep an Eye on Electric Vehicles

3 min. read
Tigercomm_Insights on Utility Model Reform

 

We’re proud to have hosted the editors of six leading clean economy news sites last month. It was the first time they’d convened to discuss trends in the sectors they cover. In our most recent post, we summarized trends the editors followed pre-pandemic and their predictions for how clean economy companies emerge post-pandemic.

However, the panel also focused on the emerging business model for utilities. That topic has received attention from Vox’s David Roberts (here and here), former FERC Chairman Jon Wellinghoff and Stanford’s Mark Jacobson, to name a few.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Cleantech Editors On Sector Trends: Pre- and Post-Pandemic

1 min. read
Editor Insights on Renewable Trends

 

We recently brought together six editors of leading clean economy news sites for Tigercomm's first-ever Cleantech Editors Webinar. It was the first time the editors had convened to exchange views. The result was a fun, insightful conversation with nearly 100 people in the audience.

We covered a lot of ground in an hour, leaving several dozen listener questions unanswered. But we spent the first third of the webinar focused on two related questions that were on the minds of many:

  • What were the 3 major sector trends you were following before the pandemic?
  • How do you see the clean economy sectors emerging after the pandemic?
Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Cleantech Editors Convened For The First Time – Listen to The Conversation

0 min. read

Last Friday, we were honored to have hosted six editors of leading cleantech news sites to join in an hour-long discussion: Recharge’s Darius Snieckus, CleanTechnica’s Zach Shahan, Renewable Energy World’s Jennifer Runyon, Utility Dive’s Catherine Morehouse, GreenBiz’s Heather Clancy and SolarWakeup’s Yann Brandt.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Tigercomm to Convene First-ever Cleantech Editors Webinar

1 min. read


Have questions you want to ask editors of the major cleantech news sites? While socially distancing, we’ve got a webinar for that.

Topics: Marketing & Communications Thought Leadership Company Announcements

We Talk Community Acceptance With EDF's Christine Karlovic

7 min. read

“We have to stop being afraid of using social media to communicate.”

We’ve known EDF Renewables’ Christine Karlovic for almost 10 years. When she agreed to about talk community acceptance with us, we jumped at the chance because she and her company have deep experience building community acceptance across North America. EDF Renewables has developed 16GW of renewable energy, with over 1,100 North American employees and bringing another 24GW of projects through their company’s pipeline.

Topics: Public Affairs

How Cleantech Marketers Can Get Attention: Sell Emotion

3 min. read

What do your customers buy, really? Is it your product? Or is it something that your product gives them?

Topics: Marketing & Communications

US wind developers are losing the online battle against NIMBY groups

3 min. read

IPPs have “ceded the digital ground” to Nimbys, and communities are increasingly making decisions on wind farms on Facebook, writes Mike Casey

Originally published on Recharge News

There’s a growing concern within the wind industry that in communities considering hosting wind farms, the loud minority of opponents is increasingly trumping the silent majority of supporters who want the jobs and revenue that come with projects.

An analysis earlier this year validates those concerns. We tracked the online pushback faced by major wind developers from communities considering proposed wind farms. The findings showed that every developer is facing increasingly aggressive “Nimby” (not in my back yard) opposition, yet, few wind independent power producers (IPPs) are adopting the proactive digital strategies to meet or pre-empt local critics.

Topics: Public Affairs

Tigercomm's Logo Gets a Facelift

2 min. read

Disclaimer: I’m about to geek out on graphic design in this piece. Read at your own risk!

After fourteen years and 170 clients, Tigercomm has given its logo a facelift. The original Tigercomm logo was launched in 2005 and featured a lower-case Calibri font and three vector tiger stripes.

Topics: Company Announcements