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Why Steer Into Rough Seas? Interviews With The Experts: Jessica Dealy

2 min. read

The solid reception to our talk at the 2019 Offshore Wind Conference inspired us to stay focused on the topic of best practices for offshore wind developers in their community engagement efforts. We followed the talk with the first analysis of current and recommended practices: “Why Steer Into Rough Seas? Helping Help Offshore Wind Avoid Community Acceptance Problems.”

Topics: Clean Economy Public Affairs Thought Leadership

Cleantech Editors Roundtable Episode 1 In 2021

2 min. read

Fellow cleantechers - 

Have questions you want to ask editors of the major cleantech news sites? We’ve got a webinar for that. 

Five editors have agreed to convene on Wednesday, January 13th at 1-2 PM EST to discuss:
 

Topics: Clean Economy Thought Leadership

Why Steer Into Rough Seas? Interviews With The Experts: Nancy Sopko

2 min. read

Nancy Sopko doesn’t currently drive community engagement at an offshore wind company. But we had to include her in this series for a number of reasons, not the least of which is because as the head of the University of Delaware’s Special Initiative on Offshore Wind, Nancy (who is the successor to the legendary Stephanie McClellan) has achieved a unique, sector-wide perspective on how offshore wind development is scaling in this market. Also, Nancy and Stephanie are both veterans of the offshore wind sector and were part of a small group of early players who cleared barriers to aid in the successful launch of U.S. offshore wind development.

Topics: Clean Economy Public Affairs video productiom Thought Leadership

Want To See A Solar Installer Leaning Into Content Marketing? We Talk Solar Marcom With The Folks At Watts Up Podcast

1 min. read

Thanks for a fun conversation with Marie Brugquist, Ryan Suchsland and Conner Allen of GRNE Solar. Hat’s off to this regional solar installation company that’s leaning into providing insightful content to its prospects.

Topics: Clean Economy Marketing & Communications Thought Leadership

Tips For Clean Economy Startups

0 min. read

We recently had the pleasure to go on the Growth Secrets Podcast with host Reade Milner. Reade runs an intriguing marketing consulting practice in Atlanta that helps a range of businesses market better.

Topics: Clean Economy Marketing & Communications Thought Leadership

On Freeing Energy Podcast, We Discuss Clean Economy Marketing Paradox

1 min. read

Thanks to Bill Nussey of The Freeing Energy Project's podcast. We’re fans of the work Bill’s doing, and he fingered us as advocates for "strategic brevity" and how it can help #cleanenergy scaling through better #marcom. Highlights:

Topics: Marketing & Communications Digital Media & Advertising Thought Leadership

CleanTechnica Launches 3-Part Series Reporting On Our Micromobility Analysis

1 min. read

CleanTechnica is starting a 3-part series reporting on our micromobility analysis, which was one of our most ambitious undertakings to date. We spent roughly a year analyzing the public affairs programs and the digital content from the top e-scooter and bike companies, otherwise known as the "micromobility” sector.

Topics: Thought Leadership

We Join Solar Maverick Podcast To Talk Clean Economy Marketing Paradox – And A Whole Lot Else

0 min. read

We had a fun talking with Benoy Thanjan of the Solar Maverick Podcast. We covered a huge range of topics, but the highlights of the conversation that clean economy sectors might find useful were:

Topics: Clean Economy

3 Trade Publication Editors Talk Trends, Developments And Community Engagement For U.S. Offshore Wind

0 min. read

Offshore wind communicators, community engagement leads and supporters: Have you had a question to ask offshore wind editors? Now’s your chance

Tune in Wednesday, November 18th as we host three editors of top publications covering the offshore wind sector. This is the first time such a panel has been convened, and Nancy Sopko of the Special Initiative on Offshore Wind and we are honored to moderate it.

Topics: Marketing & Communications Thought Leadership Company Announcements

Whether It's Trump Or Biden, Clean-Energy Advocates Need To Fix Their Readiness Level

1 min. read

Need to take your mind off U.S. elections? Recharge AS has our piece arguing that regardless of Biden vs. Trump, clean economy companies need to boost their ability to blunt sector-wide attacks. 

We put Michael Moore's Planet of the Humans into historical context to show this hatchet job fits a dangerous pattern of cross-sector attacks. We're not talking minor bumps and bruises, but rather threats to the pace of scaling clean economy sectors.  

And, we identify a "Response Gap" between the size of the potential impact this film could have had (>9M views and counting), and our anemic response.

Luck isn't a strategy. Preparedness is.