We’re proud to share that Tigercomm won the Netty Award for “Best Public Relations Consulting Firm," recognizing a media campaign that helped our client, Rondo Energy, bring clean industrial heat into the spotlight and drive inbound lead flow.
Why It Matters
Rondo Energy is tackling one of the toughest climate challenges: how to power hard-to-decarbonize industrial factories — which require constant 24/7 heat or steam — with intermittent renewable energy. Rondo’s Heat Battery stores solar and wind power as high-temperature heat for factories. It’s simple in design, transformative in global impact.
As Rondo’s renewable energy communications firm, Tigercomm worked to make that story clear and credible. We developed a strategy rooted in technical fluency, media discipline, aligned messaging, and work across multiple customer-facing channels.
Our work helped:
- Earn 400+ pieces of coverage across cleantech, energy, financial, and policy media, including coverage in some of the most high-profile financial and mainstream media outlets: WSJ, Financial Times, Bloomberg, the Economist, and TED Talks.
- Build visibility for Rondo’s partnerships with companies like H&M and Greenlab.
- Position Rondo’s Chief Innovation Officer John O’Donnell as the go-to voice on industrial decarbonization.
- Support announcements of €75M in funding and manufacturing scale-up to 90 GWh/year.
A Model for Clean Energy PR
Too often, clean energy companies underinvest in communications — or wait until they’ve scaled to tell their story. Rondo did the opposite. As a young company, Rondo secured early support from Tigercomm to educate a dozen mature industry verticals on how clean heat and steam can power their factories, and at a significant savings.
From our two decades of work for clean economy sectors, we know that conventional wisdom on new technologies develops in stages. Especially for new concepts, there is a unique opportunity for a company to seize the role as lead narrator of how a technology can resolve growing customer problems. We often refer to these types of stories as the “101” stories. That wave of these “intro” stories provides a great opportunity, especially for start-ups, to jump into the marketplace with a splash. The less information audiences have about a problem-solution set, the more opportunity a company has to fill that void. The more mature or established a problem-solution set becomes, the more difficult it becomes to interrupt that narrative to secure attention for a different solution.
As the U.S. leading clean energy PR agency, we have found this is how communications can drive market change. It’s not about chasing headlines. It’s about educating the marketplace to stimulate customer demand for a client’s products.
Our collaboration with Rondo proves that a strong media program can support deal flow and capital raises.
This recognition is more than a milestone for our team. It’s a signal to the broader cleantech space that PR and renewable energy communications can accelerate the adoption of complex technologies.
We’re grateful to the Netty Awards for this recognition, and even more grateful for the trust Rondo placed in us. For communicators in the wind energy PR, solar power PR, and broader clean tech marketing sectors, we hope this serves as a model of what’s possible when communications and mission align.