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Apex’s Dahvi Wilson on Digital Tools for Community Acceptance

8 min. read

“It was almost like companies were embarrassed to admit that they had any opponents. Those days are gone. Everybody has opponents.”

“Companies have not been investing enough in this very important area, because they haven’t been taking the risk as seriously as is appropriate.”

The annual WINDPOWER trade show and conference starts today. We’re kicking the week off with the second in our series of interviews with wind industry leaders who drive their company’s engagement of communities that host wind farms. We started the series with an interesting discussion with Avangrid’s Paul Copleman. This week, we’re featuring our recent conversation with Apex Clean Energy’s Vice President for Public Affairs, Dahvi Wilson. 

Community Acceptance Insights with Paul Copleman, Avangrid Renewables

6 min. read

Today, we’re continuing our discussion series on the use of digital tools to build community acceptance by wind energy independent power producers (IPPs). We’re pleased to do that with our friend, Paul Copleman, Director of Communications with Avangrid Renewables. Paul’s company is one of the leading renewable energy IPPs with large asset bases both in the U.S. and across the globe.

Topics: Marketing & Communications Digital Media & Advertising

Wind developers agree: Project opponents organize online, but the developers don't

1 min. read

We recently conducted the first-ever review of the use of digital tools by Independent Power Producers’ (IPPs) to build community acceptance for wind farms in host communities.

Topics: Marketing & Communications

Cleantech Companies: Differentiate or Get Squeezed on Price

2 min. read

Cleantech executive teams are almost universally concerned with the impact of commoditization of their companies’ long-term growth. But if your product isn’t differentiated, then competing is just about winning on price – otherwise known as commoditization.

Topics: Marketing & Communications

How to Solve Cleantech’s (All-Too-Common) Marketing Paradox

2 min. read

One of the great things about my job is talking to cleantech companies with cutting-edge technology, data-driven execution and great management.  

But it’s surprising how many of those companies build legacy marketing communications into their approach for engaging customer prospects.

Topics: Marketing & Communications

Why Wind and Cleantech Companies Have Left Digital-Social Marketing Power On Idle - And Why They Should Stop

6 min. read

By Mike Casey and Sarah Lippincott

Topics: Marketing & Communications

Jigar Shah on the Mainstream Media's Behind-the-Times, False Conventional Wisdom About Clean Energy

2 min. read

by Tigercomm President Mike Casey

Topics: Marketing & Communications

Isn’t it Time Fossil Fuels “Stood on Their Own Two Feet?”

5 min. read

by Mike Casey, Tigercomm President

Topics: Public Affairs

Clean Power Plan Success Hinges on Winning the “Race to Define”

3 min. read

by Mike Casey

Topics: Public Affairs

U.S. Politicians Left Holding TransCanada's Bag on Keystone

1 min. read

by Tigercomm President Mike Casey