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Wind developers agree: Project opponents organize online, but the developers don't

We recently conducted the first-ever review of the use of digital tools by Independent Power Producers’ (IPPs) to build community acceptance for wind farms in host communities.

Topics: Marketing & Communications

Cleantech Companies: Differentiate or Get Squeezed on Price

Cleantech executive teams are almost universally concerned with the impact of commoditization of their companies’ long-term growth. But if your product isn’t differentiated, then competing is just about winning on price – otherwise known as commoditization.

Topics: Marketing & Communications

How to Solve Cleantech’s (All-Too-Common) Marketing Paradox

One of the great things about my job is talking to cleantech companies with cutting-edge technology, data-driven execution and great management.  

But it’s surprising how many of those companies build legacy marketing communications into their approach for engaging customer prospects.

Topics: Marketing & Communications

Why Wind and Cleantech Companies Have Left Digital-Social Marketing Power On Idle - And Why They Should Stop

By Mike Casey and Sarah Lippincott

Topics: Marketing & Communications

Jigar Shah on the Mainstream Media's Behind-the-Times, False Conventional Wisdom About Clean Energy

by Tigercomm President Mike Casey

Topics: Marketing & Communications

Isn’t it Time Fossil Fuels “Stood on Their Own Two Feet?”

by Mike Casey, Tigercomm President

Topics: Public Affairs

Clean Power Plan Success Hinges on Winning the “Race to Define”

by Mike Casey

Topics: Public Affairs

U.S. Politicians Left Holding TransCanada's Bag on Keystone

by Tigercomm President Mike Casey

My Ironic First Experience at Inbound 2014: Hilton's Clunky "Honors" Program Sign-Up

by Mike Casey, President of Tigercomm

Topics: Marketing & Communications

Why Companies Should Mobilize the Renewable Energy Supply Chain

A big development in clean energy advocacy recently took place, and odds are you haven't heard about it.