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Why Steer Into Rough Seas? Interviews With The Experts: Jessica Dealy

2 min. read

The solid reception to our talk at the 2019 Offshore Wind Conference inspired us to stay focused on the topic of best practices for offshore wind developers in their community engagement efforts. We followed the talk with the first analysis of current and recommended practices: “Why Steer Into Rough Seas? Helping Help Offshore Wind Avoid Community Acceptance Problems.”

Topics: Clean Economy Public Affairs Thought Leadership

Why Steer Into Rough Seas? Interviews With The Experts: Nancy Sopko

2 min. read

Nancy Sopko doesn’t currently drive community engagement at an offshore wind company. But we had to include her in this series for a number of reasons, not the least of which is because as the head of the University of Delaware’s Special Initiative on Offshore Wind, Nancy (who is the successor to the legendary Stephanie McClellan) has achieved a unique, sector-wide perspective on how offshore wind development is scaling in this market. Also, Nancy and Stephanie are both veterans of the offshore wind sector and were part of a small group of early players who cleared barriers to aid in the successful launch of U.S. offshore wind development.

Topics: Clean Economy Public Affairs video productiom Thought Leadership

CleanTechnica Launches 3-Part Series Reporting On Our Micromobility Analysis

1 min. read

CleanTechnica is starting a 3-part series reporting on our micromobility analysis, which was one of our most ambitious undertakings to date. We spent roughly a year analyzing the public affairs programs and the digital content from the top e-scooter and bike companies, otherwise known as the "micromobility” sector.

Topics: Thought Leadership

Whether It's Trump Or Biden, Clean-Energy Advocates Need To Fix Their Readiness Level

1 min. read

Need to take your mind off U.S. elections? Recharge AS has our piece arguing that regardless of Biden vs. Trump, clean economy companies need to boost their ability to blunt sector-wide attacks. 

We put Michael Moore's Planet of the Humans into historical context to show this hatchet job fits a dangerous pattern of cross-sector attacks. We're not talking minor bumps and bruises, but rather threats to the pace of scaling clean economy sectors.  

And, we identify a "Response Gap" between the size of the potential impact this film could have had (>9M views and counting), and our anemic response.

Luck isn't a strategy. Preparedness is. 

The Great Solar Migration: How Stronger Brands Can Help Solar Move Out From Under Commoditization

1 min. read

I’m fired up about being a speaker at Solar Power International, now part of North American Smart Energy Week. Our presentation was based on an analysis and set of interviews with industry leaders on what the industry can do about profit pressure from commoditization.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Tigercomm to Convene First-ever Cleantech Editors Webinar

1 min. read


Have questions you want to ask editors of the major cleantech news sites? While socially distancing, we’ve got a webinar for that.

Topics: Marketing & Communications Thought Leadership Company Announcements

We Talk Community Acceptance With EDF's Christine Karlovic

7 min. read

“We have to stop being afraid of using social media to communicate.”

We’ve known EDF Renewables’ Christine Karlovic for almost 10 years. When she agreed to about talk community acceptance with us, we jumped at the chance because she and her company have deep experience building community acceptance across North America. EDF Renewables has developed 16GW of renewable energy, with over 1,100 North American employees and bringing another 24GW of projects through their company’s pipeline.

Topics: Public Affairs

US wind developers are losing the online battle against NIMBY groups

3 min. read

IPPs have “ceded the digital ground” to Nimbys, and communities are increasingly making decisions on wind farms on Facebook, writes Mike Casey

Originally published on Recharge News

There’s a growing concern within the wind industry that in communities considering hosting wind farms, the loud minority of opponents is increasingly trumping the silent majority of supporters who want the jobs and revenue that come with projects.

An analysis earlier this year validates those concerns. We tracked the online pushback faced by major wind developers from communities considering proposed wind farms. The findings showed that every developer is facing increasingly aggressive “Nimby” (not in my back yard) opposition, yet, few wind independent power producers (IPPs) are adopting the proactive digital strategies to meet or pre-empt local critics.

Topics: Public Affairs

Enel Green Power’s Nick Coil: When it Comes to Community Acceptance, Start Using Digital Tools EARLY

7 min. read

Of all the people we’ve interviewed for the Not Just for NIMBY series, Enel Green Power’s Nick Coil has probably spent the most time in rural communities engaged in… well, community engagement. He shared other interviewees’ views on the increasing difficulty of community relations, the dominance of Facebook in rural communities and the criticality of using social media as part of a community relations program. But Nick had some sophisticated observations and tactical recommendations that made this interview particularly useful for other wind IPPs.

Topics: Public Affairs

E.ON's Kevin Gresham on Digital Tools and Community Acceptance

4 min. read

Social “needs to connect to community values”

You could argue that E.ON’s Kevin Gresham has the broadest perspective on renewable energy public affairs in the U.S. Active for years on the boards of AWEA, SEIA and ACORE, he’s as likely to be walking the halls of Congress as he is working legislators in statehouses in any of the approximately 20 states in which E.ON operates. My colleague, Mark Sokolove, sat down with Kevin during the WINDPOWER trade show in Houston to talk about both the current and ideal roles for digital platforms in building community acceptance for wind projects. (E.ON is a client of Tigercomm.)

Topics: Public Affairs