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Pattern Energy’s Adam Renz on Social Media in Community Acceptance

11 min. read

Digital tools can de-risk projects, but, “we have ceded a lot of our thought leadership to folks who oppose us”

Adam Renz is one of a handful of people who have been an institutional communicator at two major wind IPPs – first EDP Renewables, then Pattern Energy. We were excited to tap the perspective of this wind industry veteran, and his thoughtful commentary didn’t disappoint. In fact, it was difficult narrowing our interview with Adam down to three big points.

Adam agreed with others we’ve interviewed on the dominance of Facebook in rural communities, the costs of neglecting social media tools and the ability of negative attention paid to one project affecting the fate of others. However, he had far more to say beyond what we recap below. So we encourage you to read the full transcript of Adams’ comments.

Topics: Public Affairs Thought Leadership

DTE's Matt Wagner on Wind Industry's Use of Digital Tools in Community Acceptance

9 min. read
Pine River Wind Park. Credit Mark Houston, DTE Energy.

One of the highlights of our WINDPOWER trade show experience was getting to talk with industry leaders working to secure support in communities with proposed wind farms. As part of our “Not Just for NIMBYs” interview series, we spoke with our first IOU leader, DTE Manager of Renewable Energy Development Matt Wagner. His company has gone from one of the most coal-intensive utilities to one that’s leading the way to a clean energy future. DTE has developed, owns and operates over one gigawatt of wind energy, and it recently committed to an 80% reduction in its corporate carbon footprint.

Topics: Digital Media & Advertising

With Modern Farming Operations “Massively Digitally Integrated,” Digital Tools “Should Play a Bigger Role"

10 min. read

Community Acceptance with Will Eberle of E.ON North America

Will Eberle is the Director of Government Relations and External Affairs for E.ON North America. Will was one of our original participants in this analysis, and we're delighted to have him join us to discuss the state of community acceptance for the industry. He shared his surprise about the final results of the analysis that showed few companies in the industry were using social media for community acceptance but that nearly every opposition group was using them.

Topics: Marketing & Communications Digital Media & Advertising

Apex’s Dahvi Wilson on Digital Tools for Community Acceptance

8 min. read

“It was almost like companies were embarrassed to admit that they had any opponents. Those days are gone. Everybody has opponents.”

“Companies have not been investing enough in this very important area, because they haven’t been taking the risk as seriously as is appropriate.”

The annual WINDPOWER trade show and conference starts today. We’re kicking the week off with the second in our series of interviews with wind industry leaders who drive their company’s engagement of communities that host wind farms. We started the series with an interesting discussion with Avangrid’s Paul Copleman. This week, we’re featuring our recent conversation with Apex Clean Energy’s Vice President for Public Affairs, Dahvi Wilson. 

Community Acceptance Insights with Paul Copleman, Avangrid Renewables

6 min. read

Today, we’re continuing our discussion series on the use of digital tools to build community acceptance by wind energy independent power producers (IPPs). We’re pleased to do that with our friend, Paul Copleman, Director of Communications with Avangrid Renewables. Paul’s company is one of the leading renewable energy IPPs with large asset bases both in the U.S. and across the globe.

Topics: Marketing & Communications Digital Media & Advertising

Wind developers agree: Project opponents organize online, but the developers don't

1 min. read

We recently conducted the first-ever review of the use of digital tools by Independent Power Producers’ (IPPs) to build community acceptance for wind farms in host communities.

Topics: Marketing & Communications

Cleantech Companies: Differentiate or Get Squeezed on Price

2 min. read

Cleantech executive teams are almost universally concerned with the impact of commoditization of their companies’ long-term growth. But if your product isn’t differentiated, then competing is just about winning on price – otherwise known as commoditization.

Topics: Marketing & Communications

How to Solve Cleantech’s (All-Too-Common) Marketing Paradox

2 min. read

One of the great things about my job is talking to cleantech companies with cutting-edge technology, data-driven execution and great management.  

But it’s surprising how many of those companies build legacy marketing communications into their approach for engaging customer prospects.

Topics: Marketing & Communications

Why Wind and Cleantech Companies Have Left Digital-Social Marketing Power On Idle - And Why They Should Stop

6 min. read

By Mike Casey and Sarah Lippincott

Topics: Marketing & Communications

Jigar Shah on the Mainstream Media's Behind-the-Times, False Conventional Wisdom About Clean Energy

2 min. read

by Tigercomm President Mike Casey

Topics: Marketing & Communications