Cleantech Basics

Tigercomm talks a lot about improving social media strategies for cleantech companies to compete with incumbent fossil fuel interests. We’ve worked with a strategic SEO agency, Rampiq, for the past few years on our own site and are continuously impressed with the results. We’ve asked Rampiq to write a guest article explaining how clean economy companies can use SEO to boost brand recognition, sales, and the visibility of their products.

Cleantech executive teams are almost universally concerned with the impact of commoditization of their companies’ long-term growth. But if your product isn’t differentiated, then competing is just about winning on price – otherwise known as commoditization.

Cleantech is one of the fastest growing sectors in the economy, with over 1 million jobs created worldwide in 2014 alone.  This growth means the cleantech sector is pulling in engineers, finance experts, communication professionals, human resources heads, etc. from other industries. Entering a new position anywhere can be challenging, and the world of cleantech certainly has many terms of art.