Tigercomm talks a lot about improving social media strategies for cleantech companies to compete with incumbent fossil fuel interests. We’ve worked with a strategic SEO agency, Rampiq, for the past few years on our own site and are continuously impressed with the results. We’ve asked Rampiq to write a guest article explaining how clean economy companies can use SEO to boost brand recognition, sales, and the visibility of their products.

This article was updated in January 2021 to reflect the most recent industry updates.

One of the main challenges new clients bring to Tigercomm is how to increase revenue through marketing communications (“marcom”). In the cleantech sector, high-ticket, B2B sales have long lead times and often include a great deal of due diligence devoted to each sale. 

Thank you DesignRush for ranking Tigercomm in their list of the Top 5 Digital Marketing Agencies In Washington D.C.
 
We are excited to be acknowledged for the extraordinary impact our hard work has on the people we help and communities we serve.

Check out the full list here: Digital Marketing Agencies In Washington D.C.

We have this recent piece in Renewable Energy Magazine speculating on what clean energy trade shows and conferences will look like as the country emerges from COVID. H/T to Editor Dan McCue.

Across clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.

That’s because the ubiquitous use of digital platforms (think smartphones, tablets, Alexa) and abundance of published content has changed the way buyers are purchasing.

Consider your own buying behavior. The last time you went to purchase anything over $100, did you Google it first? Check the reviews or comps online?

There is an undeniable growing market momentum towards renewable energy. But as Amy Harder reports in Axios, “There’s currently only one offshore wind farm in the U.S., off Rhode Island.” Danish company Ørsted is looking to change that.

Returning visitors to the Tigercomm blog will likely notice that something is different here: Tigercomm has rebranded our blog. Previously known as “ScalingGreen,” we are excited to bring you future content and insights from “ScalingClean.”

One of the biggest challenges in marketing is how to generate more leads and close more sales. The good news: inbound marketing is making it much easier to do those things. Today, three out of four marketers across the globe are taking an inbound approach to marketing.

The B2B (business-to-business) environment is rapidly changing. Most of this change is driven by businesses modeling the purchasing behavior of the general population by using personal and professional networks, as well as information available online, to inform decision making. This “crowd sourcing” of solutions is a paradigm shift for any business that provides products, services or information to other businesses.