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Scaling Clean

Note: This article was refreshed in March 2022 to reflect the current state of the cleantech industry.

What do your customers buy, really? Is it your product? Or is it something that your product gives them?

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Nearly every independent analyst is forecasting that during the next three decades cleantech sectors – and solar in particular – will experience double-digit growth. For those who work in or follow these sectors closely, that’s probably not news to them. But for me, it’s been an honor to compete in those arenas for the past two decades – playing a role in getting to this point by serving a host of Tigercomm’s clients across solar, wind, energy storage, EVs and other sustainability-focused industries.

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By Mark Sokolove, Executive Vice President of Tigercomm

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On September 16th, I was excited to bring our "Scaling Green on the Scene" interview series to the CleanTech OC 2013 Conference and Expo in Irvine, California. This conference is the "only annual conference in Orange County dedicated to covering the clean technology space and connecting industry stakeholders from throughout the region and state.”  In the first installment, we wrote about my interview with former EPA chief Stephen Johnson, in which Johnson talks about the "upcoming, beneficial explosion of cleantech."

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What should every startup know about public relations (PR)?  Communications consultant Lindsey Green tells us in a helpful article at The Daily Muse. The key points:

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