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Pattern Energy’s Adam Renz on Social Media in Community Acceptance

11 min. read

Digital tools can de-risk projects, but, “we have ceded a lot of our thought leadership to folks who oppose us”

Adam Renz is one of a handful of people who have been an institutional communicator at two major wind IPPs – first EDP Renewables, then Pattern Energy. We were excited to tap the perspective of this wind industry veteran, and his thoughtful commentary didn’t disappoint. In fact, it was difficult narrowing our interview with Adam down to three big points.

Adam agreed with others we’ve interviewed on the dominance of Facebook in rural communities, the costs of neglecting social media tools and the ability of negative attention paid to one project affecting the fate of others. However, he had far more to say beyond what we recap below. So we encourage you to read the full transcript of Adams’ comments.

Topics: Public Affairs Thought Leadership

Keys to Being an Effective Thought Leader in the Clean Energy Sector

2 min. read

Following a string of successes over the last few years, the clean energy landscape looks extremely bright. Last December in Paris, 196 countries, working with major corporations, agreed to a historic deal to address the challenges of climate disruption by limiting carbon pollution to 2 degrees C or less.

Congress also recently passed a five-year extension of both the wind Production Tax Credit and the solar Investment Tax Credit, which will create a reliable and predictable market environment that encourages growth and investment.

Topics: Marketing & Communications Thought Leadership