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3 Trade Publication Editors Talk Trends, Developments And Community Engagement For U.S. Offshore Wind

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Offshore wind communicators, community engagement leads and supporters: Have you had a question to ask offshore wind editors? Now’s your chance

Tune in Wednesday, November 18th as we host three editors of top publications covering the offshore wind sector. This is the first time such a panel has been convened, and Nancy Sopko of the Special Initiative on Offshore Wind and we are honored to moderate it.

Topics: Marketing & Communications Thought Leadership Company Announcements

Cleantech Editors Roundtable - Episode 2

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The quarterly Cleantech Editors Roundtable is back! We recently hosted the second roundtable discussion with our guests: Catherine Morehouse of Industry Drive; Darius Snieckus of Recharge News; Heather Clancy of GreenBiz; Jennifer Runyon Clarion Events; Yann Brandt of Solar Wake Up; Zachary Shahan of Cleantechnica.

The panel discussed the future of renewable energy, fossil fuels, and how the pandemic is reshaping the industry.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Why Steer Into Rough Seas? Helping Help Offshore Wind Avoid Community Acceptance Problems

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Offshore wind must effectively engage coastal communities. It can save money and avoid heartache through the lessons of other clean economy sectors.

"Solar and onshore/offshore wind developers. Download, read and take action.… You'll thank Mike Casey and me." – Susan Munroe, Director of Economic Development, Chambers for Innovation and Clean energy.

AWEA-Mike Casey

 

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

SunCast Appearance

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Nickalus "Nico" Johnson and I had a great conversation about the state of #solar and #cleantech #marcom. His SunCast Podcast is a rising platform in the industry, and I was honored to be on with Nico again.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Cleantech News Site Editors on Emerging Utilities Model: Keep an Eye on Electric Vehicles

3 min. read
Tigercomm_Insights on Utility Model Reform

 

We’re proud to have hosted the editors of six leading clean economy news sites last month. It was the first time they’d convened to discuss trends in the sectors they cover. In our most recent post, we summarized trends the editors followed pre-pandemic and their predictions for how clean economy companies emerge post-pandemic.

However, the panel also focused on the emerging business model for utilities. That topic has received attention from Vox’s David Roberts (here and here), former FERC Chairman Jon Wellinghoff and Stanford’s Mark Jacobson, to name a few.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Cleantech Editors On Sector Trends: Pre- and Post-Pandemic

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Editor Insights on Renewable Trends

 

We recently brought together six editors of leading clean economy news sites for Tigercomm's first-ever Cleantech Editors Webinar. It was the first time the editors had convened to exchange views. The result was a fun, insightful conversation with nearly 100 people in the audience.

We covered a lot of ground in an hour, leaving several dozen listener questions unanswered. But we spent the first third of the webinar focused on two related questions that were on the minds of many:

  • What were the 3 major sector trends you were following before the pandemic?
  • How do you see the clean economy sectors emerging after the pandemic?
Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Cleantech Editors Convened For The First Time – Listen to The Conversation

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Last Friday, we were honored to have hosted six editors of leading cleantech news sites to join in an hour-long discussion: Recharge’s Darius Snieckus, CleanTechnica’s Zach Shahan, Renewable Energy World’s Jennifer Runyon, Utility Dive’s Catherine Morehouse, GreenBiz’s Heather Clancy and SolarWakeup’s Yann Brandt.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Media Roundup: California Sets New Standard for Residential Rooftop Solar

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The California Energy Commission (CEC) recently approved the 2019 Building Energy Code, calling for significantly higher standards to reduce the energy consumption and greenhouse gas emissions from new buildings. Among the most innovative of the standards is the unprecedented requirement that all new residential buildings up to three stories will be required to have a photovoltaic solar system with annual electrical output equal or greater to the dwelling’s annual electrical usage, beginning in 2020. 

Topics: Clean Economy

No Time For Legacy: The New Digital Playbook for Cleantech Marketers

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Across clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.

That’s because the ubiquitous use of digital platforms (think smartphones, tablets, Alexa) and abundance of published content has changed the way buyers are purchasing.

Consider your own buying behavior. The last time you went to purchase anything over $100, did you Google it first? Check the reviews or comps online?

Topics: Marketing & Communications Inbound Marketing

Ørsted Is Looking to Lead on Offshore Wind Power

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There is an undeniable growing market momentum towards renewable energy. But as Amy Harder reports in Axios, “There’s currently only one offshore wind farm in the U.S., off Rhode Island.” Danish company Ørsted is looking to change that.

Topics: Clean Economy Inbound Marketing