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Media Roundup: California Sets New Standard for Residential Rooftop Solar

The California Energy Commission (CEC) recently approved the 2019 Building Energy Code, calling for significantly higher standards to reduce the energy consumption and greenhouse gas emissions from new buildings. Among the most innovative of the standards is the unprecedented requirement that all new residential buildings up to three stories will be required to have a photovoltaic solar system with annual electrical output equal or greater to the dwelling’s annual electrical usage, beginning in 2020. 

Topics: Clean Economy

No Time For Legacy: The New Digital Playbook for Cleantech Marketers

Across clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.

That’s because the ubiquitous use of digital platforms (think smartphones, tablets, Alexa) and abundance of published content has changed the way buyers are purchasing.

Consider your own buying behavior. The last time you went to purchase anything over $100, did you Google it first? Check the reviews or comps online?

Topics: Marketing & Communications Inbound Marketing

Ørsted Is Looking to Lead on Offshore Wind Power

There is an undeniable growing market momentum towards renewable energy. But as Amy Harder reports in Axios, “There’s currently only one offshore wind farm in the U.S., off Rhode Island.” Danish company Ørsted is looking to change that.

Topics: Clean Economy Inbound Marketing

Energy Storage: Unlocking the Key to a Cleaner, More Reliable U.S. Power Grid

Energy storage is a central, even crucial, component in the transition to a clean energy economy. As PV magazine states in a recent article:

Topics: Clean Economy

2018 Set To Be a Banner Year For Energy Storage

A new report published last week by GTM Research and the Washington, D.C.-based Energy Storage Association reveals a bullish forecast for the energy storage industry in the year ahead.

Topics: Clean Economy

Cleantech companies face 5-part challenge to meet their sales goals

One of the main challenges new clients bring to Tigercomm is how to increase revenuethrough marketing communications (marcom). In the cleantech sector, high-ticket B2B sales have long lead times and often include a steep learning curve for potential buyers of cleantech products.

Topics: Marketing & Communications Inbound Marketing

Takeaways From Tigercomm’s 2017 Cleantech Leaders Survey

By Mike Casey and Noah Ginsberg

What were cleantech leaders thinking in 2017?

Earlier in the year, Tigercomm conducted a Cleantech Leaders Survey to shed light on the major trends that leading cleantech executives are seeing in the industry. All the participants were current CEOs, presidents, board members, or managing directors of leading cleantech companies.These views were gathered before passage of the major tax bill; nonetheless, we believe their insights remain relevant and illuminating, given the tax bill’s minimal impact on the companies these leaders run.

Topics: Clean Economy Marketing & Communications

Harnessing the Power of Video: Clean Technology Marketing in the Digital Age

by Dan Bellows, Account Associate at Tigercomm

Topics: Marketing & Communications

Almost every wind energy company is using social media as a limited distribution platform

By Sarah Lippincott and Mike Casey, excerpt from Social Wind.

Topics: Marketing & Communications

Focus on Solutions, Not Scary Facts, When Talking to Millennials About Climate Change

Topics: Marketing & Communications