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Cleantech News Site Editors on Emerging Utilities Model: Keep an Eye on Electric Vehicles

3 min. read
Tigercomm_Insights on Utility Model Reform

 

We’re proud to have hosted the editors of six leading clean economy news sites last month. It was the first time they’d convened to discuss trends in the sectors they cover. In our most recent post, we summarized trends the editors followed pre-pandemic and their predictions for how clean economy companies emerge post-pandemic.

However, the panel also focused on the emerging business model for utilities. That topic has received attention from Vox’s David Roberts (here and here), former FERC Chairman Jon Wellinghoff and Stanford’s Mark Jacobson, to name a few.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Cleantech Editors On Sector Trends: Pre- and Post-Pandemic

1 min. read
Editor Insights on Renewable Trends

 

We recently brought together six editors of leading clean economy news sites for Tigercomm's first-ever Cleantech Editors Webinar. It was the first time the editors had convened to exchange views. The result was a fun, insightful conversation with nearly 100 people in the audience.

We covered a lot of ground in an hour, leaving several dozen listener questions unanswered. But we spent the first third of the webinar focused on two related questions that were on the minds of many:

  • What were the 3 major sector trends you were following before the pandemic?
  • How do you see the clean economy sectors emerging after the pandemic?
Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Cleantech Editors Convened For The First Time – Listen to The Conversation

0 min. read

Last Friday, we were honored to have hosted six editors of leading cleantech news sites to join in an hour-long discussion: Recharge’s Darius Snieckus, CleanTechnica’s Zach Shahan, Renewable Energy World’s Jennifer Runyon, Utility Dive’s Catherine Morehouse, GreenBiz’s Heather Clancy and SolarWakeup’s Yann Brandt.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Media Roundup: California Sets New Standard for Residential Rooftop Solar

3 min. read

The California Energy Commission (CEC) recently approved the 2019 Building Energy Code, calling for significantly higher standards to reduce the energy consumption and greenhouse gas emissions from new buildings. Among the most innovative of the standards is the unprecedented requirement that all new residential buildings up to three stories will be required to have a photovoltaic solar system with annual electrical output equal or greater to the dwelling’s annual electrical usage, beginning in 2020. 

Topics: Clean Economy

No Time For Legacy: The New Digital Playbook for Cleantech Marketers

2 min. read

Across clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.

That’s because the ubiquitous use of digital platforms (think smartphones, tablets, Alexa) and abundance of published content has changed the way buyers are purchasing.

Consider your own buying behavior. The last time you went to purchase anything over $100, did you Google it first? Check the reviews or comps online?

Topics: Marketing & Communications Inbound Marketing

Ørsted Is Looking to Lead on Offshore Wind Power

1 min. read

There is an undeniable growing market momentum towards renewable energy. But as Amy Harder reports in Axios, “There’s currently only one offshore wind farm in the U.S., off Rhode Island.” Danish company Ørsted is looking to change that.

Topics: Clean Economy Inbound Marketing

Energy Storage: Unlocking the Key to a Cleaner, More Reliable U.S. Power Grid

1 min. read

Energy storage is a central, even crucial, component in the transition to a clean energy economy. As PV magazine states in a recent article:

Topics: Clean Economy

2018 Set To Be a Banner Year For Energy Storage

1 min. read

A new report published last week by GTM Research and the Washington, D.C.-based Energy Storage Association reveals a bullish forecast for the energy storage industry in the year ahead.

Topics: Clean Economy

Cleantech companies face 5-part challenge to meet their sales goals

1 min. read

One of the main challenges new clients bring to Tigercomm is how to increase revenuethrough marketing communications (marcom). In the cleantech sector, high-ticket B2B sales have long lead times and often include a steep learning curve for potential buyers of cleantech products.

Topics: Marketing & Communications Inbound Marketing

Takeaways From Tigercomm’s Cleantech Leaders Survey

3 min. read

By Mike Casey and Noah Ginsberg

What were cleantech leaders thinking in 2017?

Earlier in the year, Tigercomm conducted a Cleantech Leaders Survey to shed light on the major trends that leading cleantech executives are seeing in the industry. All the participants were current CEOs, presidents, board members, or managing directors of leading cleantech companies.These views were gathered before passage of the major tax bill; nonetheless, we believe their insights remain relevant and illuminating, given the tax bill’s minimal impact on the companies these leaders run.

Topics: Clean Economy Marketing & Communications