Nickalus "Nico" Johnson and I had a great conversation about the state of #solar and #cleantech #marcom. His SunCast Podcast is a rising platform in the industry, and I was honored to be on with Nico again.
We barreled through a range of topics. For cleantechers, thought, the most useful portions of the discussion were:
- The clean economy marketing paradox (19:50)
- The burden on cleantech company sales staffs, and why they are ill-equipped to shoulder it (23:50)
- Why SunPower Corporation and Apex Clean Energy are the current marcom leaders in their respective sectors (26:15)
- 4 things companies can do to leverage the current crisis, including distinguishing content from insights (32:40)
- The significance of the era of second-bounce eyeballs (36:30)
- 3 drivers of thought leadership (45)
- Confucian teaching for cleantechers (52:50)
Shout outs to Bill Weihl and Sam Arons (27:09) and David C. Baker (37:45)
Listen to the Podcast here: https://mysuncast.com/suncast-episodes/255
