We recently had the pleasure to go on the Growth Secrets Podcast with host Reade Milner. Reade runs an intriguing marketing consulting practice in Atlanta that helps a range of businesses market better.

Though we focused on best practices for any business, we covered a range of common mistakes to avoid and principles to follow. They all work for clean economy startups.

The tips center around:

• Being clear what problem your company is solving.
• Showing off your company’s problem-solving ability through content that educates prospects in ways they find useful at the early-stage of their purchase decision – and when they aren’t ready to buy at all.
• Understanding that successful marketing requires using insight-based content to establish relevance for the 97 percent of your prospects who aren’t ready to buy from you just now.