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Why Steer Into Rough Seas? Interviews With The Experts: Nancy Sopko

2 min. read

Nancy Sopko doesn’t currently drive community engagement at an offshore wind company. But we had to include her in this series for a number of reasons, not the least of which is because as the head of the University of Delaware’s Special Initiative on Offshore Wind, Nancy (who is the successor to the legendary Stephanie McClellan) has achieved a unique, sector-wide perspective on how offshore wind development is scaling in this market. Also, Nancy and Stephanie are both veterans of the offshore wind sector and were part of a small group of early players who cleared barriers to aid in the successful launch of U.S. offshore wind development.

Topics: Clean Economy Public Affairs video productiom Thought Leadership

Want To See A Solar Installer Leaning Into Content Marketing? We Talk Solar Marcom With The Folks At Watts Up Podcast

1 min. read

Thanks for a fun conversation with Marie Brugquist, Ryan Suchsland and Conner Allen of GRNE Solar. Hat’s off to this regional solar installation company that’s leaning into providing insightful content to its prospects.

Topics: Clean Economy Marketing & Communications Thought Leadership

Tips For Clean Economy Startups

0 min. read

We recently had the pleasure to go on the Growth Secrets Podcast with host Reade Milner. Reade runs an intriguing marketing consulting practice in Atlanta that helps a range of businesses market better.

Topics: Clean Economy Marketing & Communications Thought Leadership

On Freeing Energy Podcast, We Discuss Clean Economy Marketing Paradox

1 min. read

Thanks to Bill Nussey of The Freeing Energy Project's podcast. We’re fans of the work Bill’s doing, and he fingered us as advocates for "strategic brevity" and how it can help #cleanenergy scaling through better #marcom. Highlights:

Topics: Marketing & Communications Digital Media & Advertising Thought Leadership

CleanTechnica Launches 3-Part Series Reporting On Our Micromobility Analysis

1 min. read

CleanTechnica is starting a 3-part series reporting on our micromobility analysis, which was one of our most ambitious undertakings to date. We spent roughly a year analyzing the public affairs programs and the digital content from the top e-scooter and bike companies, otherwise known as the "micromobility” sector.

Topics: Thought Leadership

3 Trade Publication Editors Talk Trends, Developments And Community Engagement For U.S. Offshore Wind

0 min. read

Offshore wind communicators, community engagement leads and supporters: Have you had a question to ask offshore wind editors? Now’s your chance

Tune in Wednesday, November 18th as we host three editors of top publications covering the offshore wind sector. This is the first time such a panel has been convened, and Nancy Sopko of the Special Initiative on Offshore Wind and we are honored to moderate it.

Topics: Marketing & Communications Thought Leadership Company Announcements

The Great Solar Migration: How Stronger Brands Can Help Solar Move Out From Under Commoditization

1 min. read

I’m fired up about being a speaker at Solar Power International, now part of North American Smart Energy Week. Our presentation was based on an analysis and set of interviews with industry leaders on what the industry can do about profit pressure from commoditization.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Cleantech Editors Roundtable - Episode 2

0 min. read

The quarterly Cleantech Editors Roundtable is back! We recently hosted the second roundtable discussion with our guests: Catherine Morehouse of Industry Drive; Darius Snieckus of Recharge News; Heather Clancy of GreenBiz; Jennifer Runyon Clarion Events; Yann Brandt of Solar Wake Up; Zachary Shahan of Cleantechnica.

The panel discussed the future of renewable energy, fossil fuels, and how the pandemic is reshaping the industry.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Why Steer Into Rough Seas? Helping Help Offshore Wind Avoid Community Acceptance Problems

1 min. read

Offshore wind must effectively engage coastal communities. It can save money and avoid heartache through the lessons of other clean economy sectors.

"Solar and onshore/offshore wind developers. Download, read and take action.… You'll thank Mike Casey and me." – Susan Munroe, Director of Economic Development, Chambers for Innovation and Clean energy.

AWEA-Mike Casey

 

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

SunCast Appearance

0 min. read

Nickalus "Nico" Johnson and I had a great conversation about the state of #solar and #cleantech #marcom. His SunCast Podcast is a rising platform in the industry, and I was honored to be on with Nico again.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements