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One of the biggest challenges in marketing is how to generate more leads and close more sales. The good news: inbound marketing is making it much easier to do...

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The B2B (business-to-business) environment is rapidly changing. Most of this change is driven by businesses modeling the purchasing behavior of the general...

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In the B2B cleantech industry, there are unique marketing challenges like long-tail purchases that can mean miles between a lead and a sell. For wind and solar... Continue Reading

Q: "Why doesn't ocean acidification get the same attention as climate change?"

A: "Too many syllables. It's not a good hashtag."

This was the tongue-in-cheek...

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David Briggs has long-standing experience in the solar industry, including three years at a cleantech communications firm and three years as Marketing Manager...

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This past September, Tigercomm President Mike Casey interviewed former “super lobbyist” Jack Abramoff. Whatever else you think about him, the fact is that...

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According to a recent TechCrunch story, "when untruthful information is immediately corrected in a news story," it doesn't fix the effect. In fact, a new study...

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