Disclaimer: I’m about to geek out on graphic design in this piece. Read at your own risk!

After fourteen years and 170 clients, Tigercomm has given its logo a facelift. The original Tigercomm logo was launched in 2005 and featured a lower-case Calibri font and three vector tiger stripes.

When author and public speaker Brene’ Brown talked about “the power of vulnerability” at TEDx Houston in 2010, she was speaking as a researcher, a professor at the University of Houston and a #1 New York Times best-selling author. Brown’s credibility got her onstage, but credibility alone is not what got her to the top-10 most-viewed TED talks in the world. That accomplishment was likely the result of Brown taking her own advice.

One of the biggest challenges in marketing is how to generate more leads and close more sales. The good news: inbound marketing is making it much easier to do those things. Today, three out of four marketers across the globe are taking an inbound approach to marketing.