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Operating Wind and Solar Farms Might Be Cleantech’s Most Underutilized Public Affairs Tool

9 min. read

We recently teamed up with our friends at Conservatives for a Clean Energy Future and the folks at Embold Research to do something untried: use cutting-edge public opinion measurement tools to go deep on attitudes toward renewable energy in one rural bellwether community.  We first presented these findings at the CLEANPOWER trade show in Salt Lake City.

How You Can Prepare for the New Wave in Clean Energy Communications

2 min. read

It was fun to talk with Adam Torres of Mission Matters Media about how public relations is both serving and changing the way businesses interact with consumers.

Topics: Clean Economy Marketing & Communications Thought Leadership

4 Steps to Solve the Cleantech & Renewable Energy Marketing Paradox

3 min. read

This article was updated in January 2021 to reflect the most recent industry updates.

One of the great things about my job is talking to cleantech companies with cutting-edge technology, data-driven execution and great management.  

But it’s surprising how many of those companies build legacy marketing communications into their approach for engaging customer prospects. 

Topics: Marketing & Communications

Tigercomm Named Among Top  Renewable Energy Companies in Virginia

1 min. read

We're honored to be mentioned as one of the 65 most innovative U.S. #cleanenergy companies that are based in Virginia by Futurology Life.

That work's easier when you have the best #team in the business: Melissa Baldwin, John Shaw, Phoebe Lease, Jamie Meckley, Bridgette Borst Ombres, Nathaniel Schub, Sera Mahdavi, MA, Gretchen Casey and Dylan Gasperik (for one more day!)

MISSED THE 5TH CLEANTECH EDITORS ROUNDTABLE? NO PROBLEM, HERE'S THE “B3Ps” (BIG 3 POINTS)

8 min. read

Last week, we hosted the 5th Cleantech Editors Roundtable, and we think it was our best yet. Six editors from major cleantech news sites met to cover a wide range of topics. You can view a highlight reel below, but beneath that is what we heard to be the “B3Ps,” or Big 3 Points:  

5th Roundtable
Topics: Video Production Thought Leadership

Fifth Quarterly Cleantech Editors Roundtable and Panel Discussion

1 min. read

Fellow Cleantechers – 

Have you always had a question to ask cleantech news site editors? The quarterly convening of the editors continues this Wednesday. 

Topics: Thought Leadership

Second-ever Cleantech Podcasters Roundtable, Episode 2

2 min. read

Fellow cleantechers –
 
We’re back with the Cleantech Podcasters Roundtable, Episode 2.
 
Hosts of seven major clean economy podcasts have agreed to reconvene for a one-hour discussion tomorrow, this Friday. They’ll discuss the trends, leaders and companies they’re following, and make some predictions that will surprise listeners. They’ll also tell you how to most effectively approach them with ideas about topics and guests for their shows.
 
We’re honored the following editors have agreed to join us from 2-3 PM EST/11 AM – 12 PM PST this Friday, September 24. Yours truly will moderate the discussion among:

Topics: Clean Economy Thought Leadership

New Hands On Deck

2 min. read

We are announcing today that Tigercomm has acquired Chase Media Services and that its principal, Melissa Baldwin, is joining us this week as senior vice president. This is our firm’s first acquisition, and perhaps its biggest prize is Melissa. If we have our way, cleantechers will see a lot of her and her work in the years ahead. 

Topics: Marketing & Communications Company Announcements

Recapping The First-Ever Cleantech Podcasters Roundtable

5 min. read

We recently had the honor of convening the first-ever Cleantech Podcasters Roundtable, with an all-star roster:   

Topics: Thought Leadership

Announcing The First Ever Cleantech Podcasters Roundtable

2 min. read

Fellow cleantechers – 

You’ve heard about the quarterly #Cleantech Editors Roundtable series. Now Tigercomm is experimenting with the first #Cleantech Podcasters Roundtable. 

We'll convene the hosts of 8 major clean economy podcasts this Thursday to discuss sector trends, changes in company leadership, information sources they use, and how best to approach them with topics & guests for their shows. 

Join us 3-4 EST/12-1 PST this Thursday, July 8. Mike Casey will moderate for:

Marie Burgquist, Watts Up
NICO JOHNSON, SunCast
Tim Montague, Solar and Storage Expert, The Solar Podcast
Bill Nussey, Freeing Energy
Jon Powers, Experts Only
Kelly Pickerel, Contractor’s Corner
Joshua Porter, Solar Coaster
Julia Pyper, Political Climate

Registration info:

Cleantech Podcasters Roundtable
7/8/21, 3-4 PM EST 
Register at:
https://lnkd.in/gHHDwpE
 
After registering, you'll get a confirmation email telling you how to join the webinar. Send questions you want to ask the podcasters to sarvi@tigercomm.us, or message Mike Casey on LinkedIn.

As a bonus, you’ll have a chance to rate the Zoom backgrounds of each podcaster.