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Cleantech Trade Shows In A Post-COVID World

0 min. read

We have this recent piece in Renewable Energy Magazine speculating on what clean energy trade shows and conferences will look like as the country emerges from COVID. H/T to Editor Dan McCue.

Topics: Clean Economy Inbound Marketing

Big Thanks to Solar Industry Magazine for Running Our Analysis

0 min. read

Thanks to Mike Bates of Solar Industry Magazine for recently running our analysis on the opportunity in front of solar panel makers.

Topics: Clean Economy Thought Leadership

Why Steer Into Rough Seas? Interviews With The Experts: Jessica Dealy

2 min. read

The solid reception to our talk at the 2019 Offshore Wind Conference inspired us to stay focused on the topic of best practices for offshore wind developers in their community engagement efforts. We followed the talk with the first analysis of current and recommended practices: “Why Steer Into Rough Seas? Helping Help Offshore Wind Avoid Community Acceptance Problems.”

Topics: Clean Economy Public Affairs Thought Leadership

Discussing Micromobility with CleanTechnica

1 min. read

Nat Schub and I enjoyed talking with CleanTechnica’s podcast host, Mike Barnard, to discuss the importance of the micromobility (MM) industry and our analysis of its public affairs programs. A year in the making, the analysis was a pre-pandemic snapshot of an exciting sector that’s evolving and growing.

Topics: Clean Economy Marketing & Communications Thought Leadership

Latest Wave of Anti-Renewable Lies Reminds Us Cleantech Still Under-Invests In Sector Defense

2 min. read

What do these people have in common? Leading light Texas Governor Greg Abbot, Fox News windbag Tucker Carlson, Mensa member (and former DOE Sec.) Rick Perry, corrupt former BLM Director William Perry Pendley, and an anonymous propagandist at the Wall Street Journal’s editorial page. 

Topics: Public Affairs Marketing & Communications Thought Leadership

Why Steer Into Rough Seas? Interviews With The Experts: Nancy Sopko

2 min. read

Nancy Sopko doesn’t currently drive community engagement at an offshore wind company. But we had to include her in this series for a number of reasons, not the least of which is because as the head of the University of Delaware’s Special Initiative on Offshore Wind, Nancy (who is the successor to the legendary Stephanie McClellan) has achieved a unique, sector-wide perspective on how offshore wind development is scaling in this market. Also, Nancy and Stephanie are both veterans of the offshore wind sector and were part of a small group of early players who cleared barriers to aid in the successful launch of U.S. offshore wind development.

Topics: Clean Economy Public Affairs video productiom Thought Leadership

CleanTechnica Launches 3-Part Series Reporting On Our Micromobility Analysis

1 min. read

CleanTechnica is starting a 3-part series reporting on our micromobility analysis, which was one of our most ambitious undertakings to date. We spent roughly a year analyzing the public affairs programs and the digital content from the top e-scooter and bike companies, otherwise known as the "micromobility” sector.

Topics: Thought Leadership

Whether It's Trump Or Biden, Clean-Energy Advocates Need To Fix Their Readiness Level

1 min. read

Need to take your mind off U.S. elections? Recharge AS has our piece arguing that regardless of Biden vs. Trump, clean economy companies need to boost their ability to blunt sector-wide attacks. 

We put Michael Moore's Planet of the Humans into historical context to show this hatchet job fits a dangerous pattern of cross-sector attacks. We're not talking minor bumps and bruises, but rather threats to the pace of scaling clean economy sectors.  

And, we identify a "Response Gap" between the size of the potential impact this film could have had (>9M views and counting), and our anemic response.

Luck isn't a strategy. Preparedness is. 

The Great Solar Migration: How Stronger Brands Can Help Solar Move Out From Under Commoditization

1 min. read

I’m fired up about being a speaker at Solar Power International, now part of North American Smart Energy Week. Our presentation was based on an analysis and set of interviews with industry leaders on what the industry can do about profit pressure from commoditization.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Tigercomm to Convene First-ever Cleantech Editors Webinar

1 min. read


Have questions you want to ask editors of the major cleantech news sites? While socially distancing, we’ve got a webinar for that.

Topics: Marketing & Communications Thought Leadership Company Announcements