Introducing CleanPitch™
Practically every early-stage cleantech company we’ve talked to in the last 12 months has said the same thing: It’s a lot harder to raise money.
The data bear that sentiment out:
We have stayed in touch with the dozens of investors who were part of our Investors Roundtables, which were sponsored by our friends at CTLR. Talking with them, a rough consensus emerges that this tougher market is the product of at least three factors:
- Previous years saw high levels of enthusiasm for investing in the sector. But those levels weren’t going to last. Sectors fall in and out of favor, and the early excitement about cleantech has cooled.
- As a result, many young companies are still prioritizing in their pitches either the technical aspects of their products or the customer problems they solve. These pitches often emphasize a clean/green rationale while under-explaining the actual economics of the business and the end-market opportunity. That approach worked when interest in cleantech was high and government-backed incentives were more common. But they are not meeting the demands of the current capital environment in which every dollar has to be earned.
- Clean energy has grown into a serious long-term threat to traditional energy sources, which have $20-40T invested in their industrial infrastructure worldwide. These incumbents are using their massive resource advantages to undercut the appeal of climate tech sectors by attacking ESG, pressing for government policies that advantage them, and moving the narrative that only gas and nuclear can meet AI-driven load growth.
The result is a fundraising environment with many trend lines pointing in the wrong direction:
In Stephen Covey’s Circles of Control, Influence and Concern, only the second factor is directly addressable by private companies seeking capital.
To meet this moment in the market, Tigercomm is announcing the launch of a new service line designed to help these companies win with investors. Over the last two decades, our firm has helped over 2,300 people at 190 companies translate their companies into compelling narratives. Through a new joint venture, we are blending that success with the skills of an expert who’s helped over 50 companies raise $900M+ in seed through Series E rounds, and supported $17B worth of other companies' exits and IPOs.
This CleanPitch™ service will help your company align its pitch with current investor demands by focusing on a powerful, compelling economic storyline – not just your great technical solution.
CleanPitch™ includes these steps:
- Overhaul your company’s economic narrative
- Adjust its forecast model
- Advance how it defines serviceable and obtainable markets
- Uplevel the sequence and design of the slides in your pitch deck
- Build a talk track to use with your deck in meetings with investors
- Align the copy on your website with the upgraded deck
We can also help small companies with bespoke services, such as presentation training, website content, establishing basic LinkedIn content and getting interviewed on industry podcasts.
We are structuring fees to be early company-friendly by charging a nominal fee of a few thousand dollars upfront that even seed- or Series A-round, cash-conservative businesses can afford. If you raise funds with our help, we take a small success fee that’s the equivalent of a single-digit percent of the raise.
We have piloted CleanPitch™ with two companies already. At the upcoming CLEANPOWER trade show, we will give 10 companies a discounted review of their pitch deck and website under NDA, lowering the small upfront cost even further.
Please fill out the form below or DM me if you’re interested.
Read more about CleanPitch™ here.