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Cleantech Trade Shows In A Post-COVID World

0 min. read

We have this recent piece in Renewable Energy Magazine speculating on what clean energy trade shows and conferences will look like as the country emerges from COVID. H/T to Editor Dan McCue.

Topics: Clean Economy Inbound Marketing

Big Thanks to Solar Industry Magazine for Running Our Analysis

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Thanks to Mike Bates of Solar Industry Magazine for recently running our analysis on the opportunity in front of solar panel makers.

Topics: Clean Economy Thought Leadership

Why Steer Into Rough Seas? Interviews With The Experts: Jessica Dealy

2 min. read

The solid reception to our talk at the 2019 Offshore Wind Conference inspired us to stay focused on the topic of best practices for offshore wind developers in their community engagement efforts. We followed the talk with the first analysis of current and recommended practices: “Why Steer Into Rough Seas? Helping Help Offshore Wind Avoid Community Acceptance Problems.”

Topics: Clean Economy Public Affairs Thought Leadership

Discussing Micromobility with CleanTechnica

1 min. read

Nat Schub and I enjoyed talking with CleanTechnica’s podcast host, Mike Barnard, to discuss the importance of the micromobility (MM) industry and our analysis of its public affairs programs. A year in the making, the analysis was a pre-pandemic snapshot of an exciting sector that’s evolving and growing.

Topics: Clean Economy Marketing & Communications Thought Leadership

Latest Wave of Anti-Renewable Lies Reminds Us Cleantech Still Under-Invests In Sector Defense

2 min. read

What do these people have in common? Leading light Texas Governor Greg Abbot, Fox News windbag Tucker Carlson, Mensa member (and former DOE Sec.) Rick Perry, corrupt former BLM Director William Perry Pendley, and an anonymous propagandist at the Wall Street Journal’s editorial page. 

Topics: Public Affairs Marketing & Communications Thought Leadership

Cleantech Editors Roundtable Episode 1 In 2021

2 min. read

Fellow cleantechers - 

Have questions you want to ask editors of the major cleantech news sites? We’ve got a webinar for that. 

Five editors have agreed to convene on Wednesday, January 13th at 1-2 PM EST to discuss:
 

Topics: Clean Economy Thought Leadership

Why Steer Into Rough Seas? Interviews With The Experts: Nancy Sopko

2 min. read

Nancy Sopko doesn’t currently drive community engagement at an offshore wind company. But we had to include her in this series for a number of reasons, not the least of which is because as the head of the University of Delaware’s Special Initiative on Offshore Wind, Nancy (who is the successor to the legendary Stephanie McClellan) has achieved a unique, sector-wide perspective on how offshore wind development is scaling in this market. Also, Nancy and Stephanie are both veterans of the offshore wind sector and were part of a small group of early players who cleared barriers to aid in the successful launch of U.S. offshore wind development.

Topics: Clean Economy Public Affairs video productiom Thought Leadership

Want To See A Solar Installer Leaning Into Content Marketing? We Talk Solar Marcom With The Folks At Watts Up Podcast

1 min. read

Thanks for a fun conversation with Marie Brugquist, Ryan Suchsland and Conner Allen of GRNE Solar. Hat’s off to this regional solar installation company that’s leaning into providing insightful content to its prospects.

Topics: Clean Economy Marketing & Communications Thought Leadership

Tips For Clean Economy Startups

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We recently had the pleasure to go on the Growth Secrets Podcast with host Reade Milner. Reade runs an intriguing marketing consulting practice in Atlanta that helps a range of businesses market better.

Topics: Clean Economy Marketing & Communications Thought Leadership

On Freeing Energy Podcast, We Discuss Clean Economy Marketing Paradox

1 min. read

Thanks to Bill Nussey of The Freeing Energy Project's podcast. We’re fans of the work Bill’s doing, and he fingered us as advocates for "strategic brevity" and how it can help #cleanenergy scaling through better #marcom. Highlights:

Topics: Marketing & Communications Digital Media & Advertising Thought Leadership