Nat Schub and I enjoyed talking with CleanTechnica’s podcast host, Mike Barnard, to discuss the importance of the micromobility (MM) industry and our analysis of its public affairs programs. A year in the making, the analysis was a pre-pandemic snapshot of an exciting sector that’s evolving and growing.
You can listen to our entire podcast here.
Big takeaways from our conversation:
- 8:48 – “Micromobility Drag Coefficient” and how it intersects with what motivates politicians.
- 11:52 – How hard-won lessons from other disruptive sectors form a collective, “Clean Economy Mistake Path” MM companies can use to save time, money and heartaches.
- 15:00 – MM companies are under-distinguished, and why that’s costly.
- 19:22 – What data show about the subject area focus of MM companies’ respective digital streams.
- 25:00 – MM’s value proposition for city officials.
- 31:00 – Engaging riders to protect their right to ride through a “ladder of engagement.”
- 41:04 – How rider data can benefit both small and large cities.
- 47:26 – MM companies’ unique set of deployable assets.
- 56:29 – Why MM is better suited to a single national trade association than other clean economy sectors.
FYI to those working in micromobility public affairs programs: podcast host Mike Barnard is looking for more guests. I’ve found Mike to be fair, thoughtful and respectful, so I encourage you to connect with Mike and offer to be interviewed.
