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Discussing Micromobility with CleanTechnica

1 min. read

Nat Schub and I enjoyed talking with CleanTechnica’s podcast host, Mike Barnard, to discuss the importance of the micromobility (MM) industry and our analysis of its public affairs programs. A year in the making, the analysis was a pre-pandemic snapshot of an exciting sector that’s evolving and growing.

You can listen to our entire podcast here.

Big takeaways from our conversation:

  • 8:48 – “Micromobility Drag Coefficient” and how it intersects with what motivates politicians.
  • 11:52 – How hard-won lessons from other disruptive sectors form a collective, “Clean Economy Mistake Path” MM companies can use to save time, money and heartaches.
  • 15:00 – MM companies are under-distinguished, and why that’s costly.
  • 19:22 – What data show about the subject area focus of MM companies’ respective digital streams.
  • 25:00 – MM’s value proposition for city officials.
  • 31:00 – Engaging riders to protect their right to ride through a “ladder of engagement.”
  • 41:04 – How rider data can benefit both small and large cities.
  • 47:26 – MM companies’ unique set of deployable assets.
  • 56:29 – Why MM is better suited to a single national trade association than other clean economy sectors.

FYI to those working in micromobility public affairs programs: podcast host Mike Barnard is looking for more guests. I’ve found Mike to be fair, thoughtful and respectful, so I encourage you to connect with Mike and offer to be interviewed.

Topics: Clean Economy Marketing & Communications Thought Leadership