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Cleantech companies face 5-part challenge to meet their sales goals

One of the main challenges new clients bring to Tigercomm is how to increase revenuethrough marketing communications (marcom). In the cleantech sector, high-ticket B2B sales have long lead times and often include a steep learning curve for potential buyers of cleantech products.

Topics: Marketing & Communications Inbound Marketing

Takeaways From Tigercomm’s 2017 Cleantech Leaders Survey

By Mike Casey and Noah Ginsberg

What were cleantech leaders thinking in 2017?

Earlier in the year, Tigercomm conducted a Cleantech Leaders Survey to shed light on the major trends that leading cleantech executives are seeing in the industry. All the participants were current CEOs, presidents, board members, or managing directors of leading cleantech companies.These views were gathered before passage of the major tax bill; nonetheless, we believe their insights remain relevant and illuminating, given the tax bill’s minimal impact on the companies these leaders run.

Topics: Clean Economy Marketing & Communications

Tax Experts: Renewables Come Out Ahead on Recent Tax Overhaul

As the House and Senate passed their respective versions of tax legislation, renewables advocates and tax experts sounded the alarm: The original versions could cripple the wind and solar industries. The major trade groups, the American Wind Energy Association (AWEA) and the Solar Energy Industries Association (SEIA), jointly wrote that the original legislation would lead to a “devastating reduction in wind and solar energy investment and development.”  

But the final product as signed this week avoided any major blows. According to the many tax policy and industry experts we read or talked to, the tax bill might be even a net positive for the two industries.

Topics: Clean Economy Public Affairs

From Green to Clean: Introducing Tigercomm’s Rebranded, “ScalingClean” Blog

Returning visitors to the Tigercomm blog will likely notice that something is different here: Tigercomm has rebranded our blog. Previously known as “ScalingGreen,” we are excited to bring you future content and insights from “ScalingClean.”

Topics: Clean Economy Inbound Marketing

Measuring what matters: How to know you’re on the path to success

It’s what matters most to marketing and sales teams in any industry: Measuring success.

Topics: Marketing & Communications Digital Media & Advertising

Lazard's New 2017 Levelized Cost of Energy Analysis Shows Solar, Wind Costs Falling Further Below Fossil-Fired, Nuclear Power

IEA Revises Solar PV Forecast Up by 1/3 Over Last Year's Report; "Solar PV is entering a new era"

For years, the International Energy Agency (IEA) has been accused of being too conservative in its forecasts for clean energy. With its latest report, however, it seems that the IEA is shifting its views in a much more bullish direction when it comes to the future of renewables.

"Hot Topic" of Renewable Thermal Technologies Gains Momentum with New Initiative

The "hot topic" of renewable heating and cooling was reportedly much discussed at the Renewable Energy Buyers Alliance (REBA) Summit the past couple days in Santa Clara, California. Here's what they were talking about.

New Report Examines "why and how corporates buy renewables," "strategies to increase renewable energy project development"

Thanks to Steve Vavrik of Apex Clean Energy for the "heads up" on the new study, 2017 State of Corporate Renewable Energy Procurement. As Vavrik explains (bolding added for emphasis), "In new research conducted in partnership with Apex, the GreenBiz Group surveyed more than 150 business leaders from companies with annual revenues over $250 million about their energy strategies, specifically the factors driving their consideration of, commitment to, or contracted direct procurement of renewable energy."

New Report Lays Out Detailed, Affordable, Job-Creating Roadmap to 100% Clean Energy for 139 Countries by 2050

Next time you hear someone - perhaps from the fossil fuel industry - argue that it's not feasible to transition the entire world to 100% clean energy in a relatively short time frame (e.g., by the middle of the 21st century), you now can point them to the voluminous, detailed new report by Stanford University professor Mark Jacobson  and 26 other energy experts. Here are a few highlights from the report, "100% Clean and Renewable Wind, Water, and Sunlight All-Sector Energy Roadmaps for 139 Countries of the World," as well as a few graphics that demonstrate how a 100% clean energy transition could be achieved in the world's top energy-consuming countries.