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Media Roundup: 100% Clean Energy Increasingly the Achievable, Preferred Choice

Far from slowing down in any way, the scaling of clean energy has been accelerating - with no end in sight. A few recent articles and reports highlight what we mean.

Topics: Clean Economy

Recent Study: Greater Solar, Wind Penetration Heightens Need for New Grid Practices

A recent study by the Lawrence Berkeley National Laboratory (LBNL) has some generally good news for all of us who want to see greatly increased penetration of solar and wind power on the U.S. power grid. However, there are also a few challenges identified by LBNL, mostly related to grid management practices. See below for two graphics from the report, and also see the LBNL presentation, both of which highlight key impacts of higher "VRE" ("variable renewable energy") penetration through 2030. For intsance:

Topics: Clean Economy

When It Comes to Pushing State Renewable Energy Goals Higher, Tom Steyer's On a Roll

Want some good news on the clean energy front? See below for the winning streak that leading clean energy proponent Tom Steyer has been on recently when it comes to pushing states towards more aggressive renewable energy goals.

Topics: Clean Economy

Multiplier Effect Amplifies Value of Video Marketing for Cleantech Communicators

We often hear from our clients and friends in cleantech that one of their biggest challenges is reaching and educating a wide and varied range of audiences. Whether it’s utility executives, corporate customers, policymakers or homeowners, an effective cleantech communicator can usually get to a win, given the opportunity to sit across the table and have a personal interaction. But your team can’t be everywhere at once, and it can be difficult to reach these audiences at scale and educate them on your company’s value proposition. 

Topics: Marketing & Communications

Cleantech Companies: Differentiate or Get Squeezed on Price

Cleantech executive teams are almost universally concerned with the impact of commoditization of their companies’ long-term growth. But if your product isn’t differentiated, then competing is just about winning on price – otherwise known as commoditization.

Topics: Marketing & Communications

Media Roundup: California Sets New Standard for Residential Rooftop Solar

The California Energy Commission (CEC) recently approved the 2019 Building Energy Code, calling for significantly higher standards to reduce the energy consumption and greenhouse gas emissions from new buildings. Among the most innovative of the standards is the unprecedented requirement that all new residential buildings up to three stories will be required to have a photovoltaic solar system with annual electrical output equal or greater to the dwelling’s annual electrical usage, beginning in 2020. 

Topics: Clean Economy

No Time For Legacy: The New Digital Playbook for Cleantech Marketers

Across clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.

That’s because the ubiquitous use of digital platforms (think smartphones, tablets, Alexa) and abundance of published content has changed the way buyers are purchasing.

Consider your own buying behavior. The last time you went to purchase anything over $100, did you Google it first? Check the reviews or comps online?

Topics: Marketing & Communications Inbound Marketing

Ørsted Is Looking to Lead on Offshore Wind Power

There is an undeniable growing market momentum towards renewable energy. But as Amy Harder reports in Axios, “There’s currently only one offshore wind farm in the U.S., off Rhode Island.” Danish company Ørsted is looking to change that.

Topics: Clean Economy Inbound Marketing

New SEIA Report Finds "America’s top companies are investing in solar in record amounts”

The Solar Energy Industries Association (SEIA) is out with its Solar Means Business 2017 report, which finds that “America’s top companies are investing in solar in record amounts.” That shouldn’t be surprising for those of us who follow the solar industry, but still, it’s good to see it confirmed by SEIA. 

Topics: Clean Economy

Energy Storage: Unlocking the Key to a Cleaner, More Reliable U.S. Power Grid

Energy storage is a central, even crucial, component in the transition to a clean energy economy. As PV magazine states in a recent article:

Topics: Clean Economy