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Scaling Clean

We're releasing the first-ever study of social media use by major wind companies, showing a nearly 63 percent usage rate of the major social media channels by 14 top wind companies. But with the industry's rapid growth comes an opportunity for wind companies to use social media strategies to drive sales and secure public affairs outcomes.

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We recently had a chance to speak with Haruumi Shiode, founder and CEO of a startup called Nature, Inc. This company’s focus is on improving residential demand management, and specifically through the use of smart controls for window-mounted or through-wall air conditioners. These types of A/C units are very common in parts of the United States like the northeast, where 58% of households with air conditioning have them. According to Shiode, Nature’s goal is to make it easy for people to save energy – and money – by allowing them to control their room air conditioners remotely.

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