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Solar Energy Will Make a Splash in Real Estate

2 min. read

by Brian Willis

Topics: Thought Leadership State of the Industry

Newspapers Slash Environmental Coverage Just as It's Most Needed

2 min. read

At a time when energy and environmental issues are more important than ever, stories like this are truly pitiful.

Topics: State of the Industry Earned Media/PR

Marketing Experts: Important tips on avoiding "green marketing myopia"

4 min. read

Recently, I read a fascinating article on green marketing (Promoting the Value of Sustainably Minded Purchase Behaviors) by Professors Cathy Hartman and Edwin R. Stafford of the Center for the Market Diffusion of Renewable Energy and Clean Technology at Utah State University. The gist of the argument Stafford and Hartman are making is threefold:

Topics: Cleantech Marketing

Video: Energy Secretary Steven Chu Speaks at Energy All-Stars Event, Notes that Cost of Wind and Solar Plummeting

1 min. read


At the "Energy All-Stars" event held this past Saturday at U.S. Department of Energy headquarters in Washington, DC, Energy Secretary Steven Chu talked about the challenges and opportunities relating to energy issues in coming years. I live tweeted the event; here are the tweets on Secretary Chu's talk. Also note the shout-out to Tigercomm President Mike Casey by Undersecretary David Sandalow for helping pull the event together.

Topics: Thought Leadership State of the Industry

Video: "Clean energy pioneer" Michael Liebreich Gives Excellent, TED-Style Talk at "Energy All-Stars" Event

1 min. read


Michael Liebreich, CEO of Bloomberg New Energy Finance, talks about the promise of the clean energy economy during the "Energy All-Stars" event held at U.S. Department of Energy headquarters in Washington, DC this past Saturday. I live tweeted the event; here are my tweets from Liebreich's superb TED-style presentation.

Topics: Thought Leadership State of the Industry

How Green Can We Get? Our Journey Starts With a Broken Motor.

2 min. read

by Mike Casey

Topics: Thought Leadership

Renewable Energy’s Growth…In the Media

2 min. read

by Brian Willis

Topics: State of the Industry Earned Media/PR