What do your customers buy, really? Is it your product? Or is it something that your product gives them?
by Mark Sokolove, on 10/16/19 8:46 PM
3 min. readWhat do your customers buy, really? Is it your product? Or is it something that your product gives them?
by Mike Casey, on 10/16/19 11:02 AM
3 min. readOriginally published on Recharge News
There’s a growing concern within the wind industry that in communities considering hosting wind farms, the loud minority of opponents is increasingly trumping the silent majority of supporters who want the jobs and revenue that come with projects.
An analysis earlier this year validates those concerns. We tracked the online pushback faced by major wind developers from communities considering proposed wind farms. The findings showed that every developer is facing increasingly aggressive “Nimby” (not in my back yard) opposition, yet, few wind independent power producers (IPPs) are adopting the proactive digital strategies to meet or pre-empt local critics.
by Sarah Lippincott, on 10/9/19 6:03 PM
2 min. readDisclaimer: I’m about to geek out on graphic design in this piece. Read at your own risk!
After fourteen years and 170 clients, Tigercomm has given its logo a facelift. The original Tigercomm logo was launched in 2005 and featured a lower-case Calibri font and three vector tiger stripes.
ScalingClean is a blog dedicated to the advancement of the clean economy. It is a project by the team at Tigercomm.