Scaling Clean

Of all the people we’ve interviewed for the Not Just for NIMBY series, Enel Green Power’s Nick Coil has probably spent the most time in rural communities engaged in… well, community engagement. He shared other interviewees’ views on the increasing difficulty of community relations, the dominance of Facebook in rural communities and the criticality of using social media as part of a community relations program. But Nick had some sophisticated observations and tactical recommendations that made this interview particularly useful for other wind IPPs.

Social “needs to connect to community values”

You could argue that E.ON’s Kevin Gresham has the broadest perspective on renewable energy public affairs in the U.S. Active for years on the boards of AWEA, SEIA and ACORE, he’s as likely to be walking the halls of Congress as he is working legislators in statehouses in any of the approximately 20 states in which E.ON operates. My colleague, Mark Sokolove, sat down with Kevin during the WINDPOWER trade show in Houston to talk about both the current and ideal roles for digital platforms in building community acceptance for wind projects. (E.ON is a client of Tigercomm.)