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Cleantech PR and Marketing Tips for Clean Economy Startups

4 min. read

This article was updated in January 2021 to reflect the most recent industry developments.

We recently had the pleasure to go on the Growth Secrets Podcast with host Reade Milner. Reade runs an intriguing marketing consulting practice in Atlanta that helps a range of businesses market better.

Topics: Clean Economy Marketing & Communications Thought Leadership

A Modest Guide to Video Marketing in Cleantech Media and Advertisements for Renewable Energy

6 min. read

This article was updated in January 2021 to reflect the most recent industry developments.

We often hear from our clients and friends in cleantech that one of their biggest challenges is reaching and educating a wide and varied range of audiences. Whether it’s utility executives, corporate customers, policymakers or homeowners, an effective cleantech media communicator can usually get to a win, given the opportunity to sit across the table and have a personal interaction. But your team can’t be everywhere at once, and it can be difficult to reach these audiences at scale and educate them on your company’s value proposition. 

 

Topics: Marketing & Communications

Here’s the Latest on Offshore Renewable Energy Development Plans - Global Wind Capacity is Set to Double by 2027

3 min. read

This article was updated in January 2021 to reflect the most recent industry updates.

A lot is going on in the booming wind power industry these days. Greentech Media reported on April 9 that “Global wind capacity is set to double by 2027, driven by a rush to capture tax subsidies in the U.S., the rise of emerging markets, and a coming surge for offshore wind.” In short, it’s an exciting time to be involved in the wind power industry, with positive news almost everywhere you look.

Topics: Clean Economy

4 Steps to Solve the Cleantech & Renewable Energy Marketing Paradox

3 min. read

This article was updated in January 2021 to reflect the most recent industry updates.

One of the great things about my job is talking to cleantech companies with cutting-edge technology, data-driven execution and great management.  

But it’s surprising how many of those companies build legacy marketing communications into their approach for engaging customer prospects. 

Topics: Marketing & Communications

Top 5 Cleantech Marketing Challenges for Wind and Solar Companies

3 min. read

This article was updated in January 2021 to reflect the most recent industry updates.

One of the main challenges new clients bring to Tigercomm is how to increase revenue through marketing communications (“marcom”). In the cleantech sector, high-ticket, B2B sales have long lead times and often include a great deal of due diligence devoted to each sale. 

Topics: Marketing & Communications Inbound Marketing