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Communication is Key to Build a Movement to Save the World

3 min. read

Q: "Why doesn't ocean acidification get the same attention as climate change?"

A: "Too many syllables. It's not a good hashtag."

This was the tongue-in-cheek answer to a serious question that I found myself giving, as a panelist in front of a crowd of 200 people at Cross Campus in Santa Monica, California.

Topics: Community Acceptance Inbound Marketing Earned Media/PR Cleantech Marketing

Top 100 Cleantech Buzzwords to Know

1 min. read

Cleantech is one of the fastest growing sectors in the economy, with over 1 million jobs created worldwide in 2014 alone.  This growth means the cleantech sector is pulling in engineers, finance experts, communication professionals, human resources heads, etc. from other industries. Entering a new position anywhere can be challenging, and the world of cleantech certainly has many terms of art.

Topics: Cleantech 101