The California Energy Commission (CEC) recently approved the 2019 Building Energy Code, calling for significantly higher standards to reduce the energy consumption and greenhouse gas emissions from new buildings. Among the most innovative of the standards is the unprecedented requirement that all new residential buildings up to three stories will be required to have a photovoltaic solar system with annual electrical output equal or greater to the dwelling’s annual electrical usage, beginning in 2020. 

Across clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.

That’s because the ubiquitous use of digital platforms (think smartphones, tablets, Alexa) and abundance of published content has changed the way buyers are purchasing.

Consider your own buying behavior. The last time you went to purchase anything over $100, did you Google it first? Check the reviews or comps online?

There is an undeniable growing market momentum towards renewable energy. But as Amy Harder reports in Axios, “There’s currently only one offshore wind farm in the U.S., off Rhode Island.” Danish company Ørsted is looking to change that.