We’re honored to be named among The Manifest’s most recommended B2B leaders in D.C. For 17 years, we’ve served some of the top clean economy companies who are scaling a more sustainable U.S. economy.
Here’s to 17 more years.
by Mike Casey, on 4/22/22 3:00 PM
0 min. readWe’re honored to be named among The Manifest’s most recommended B2B leaders in D.C. For 17 years, we’ve served some of the top clean economy companies who are scaling a more sustainable U.S. economy.
Here’s to 17 more years.
by Mike Casey, on 4/11/22 5:21 PM
17 min. readWe're up with our third episode of Scaling Clean, where I spoke with former CEO of Hemlock Semiconductor, Mark Bassett. During his impressive tenure, Mark saw sales surge even in the face of the COVID recession. He’s worked most of his career in heavy, mature industries, including 11 years rising through the ranks of Dow Chemical.
by Mike Casey, on 4/4/22 2:07 PM
2 min. readThe traditional, conventional wisdom in business marketing is to ignore competitors. “Don’t give them oxygen.” But that’s wrong, according to Duke University marketing professor Dr. Keisha Cutright. Dr. Cutright’s research, first covered by NPR’s Planet Money, shows that companies who compliment competitors actually improve customer perception of their brands. In other words, the complimenter gets the credit from customers.
by Mike Casey, on 4/1/22 4:42 AM
8 min. readAcross clean economy sectors, the sales and marketing teams we talk to share a growing frustration: it’s gotten harder to get renewable energy customer prospects to engage during the marketing process. They’re all too familiar with sending that seventh “touch base” email to a prospect they’ve connected with at the trade show and hearing nothing back. This experience has three main sources: what we’re calling the “VAR Phenomenon” (Volume, Attention, Relevance), and it's increasingly becoming a challenge in the smartphone age.
ScalingClean is a blog dedicated to the advancement of the clean economy. It is a project by the team at Tigercomm.
Review frequently used industry cleantech terms and definitions.