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Scaling Green’s 15 Top Cleantech Stories of 2015

Topics: Clean Economy

Top 15 Scaling Green Posts of 2015

As we're sure you are aware, 2015 has been a busy, and very exciting, year for clean energy. Here at Scaling Green, we've been excited to cover it all, from start to finish. We're also very interested to know what our readers found most intriguing. With that, here are the top 15 Scaling Green blog posts of 2015, based on number of views. Thanks for reading Scaling Green in 2015, and we very much look forward to another great year for clean energy in 2016!

Topics: Marketing & Communications

New Report by Yale Finds "Nine Types of Americans" on Environmental Issues; Implications for "Green Marketing"

A recent report by Yale University's School of Forestry and Environmental Studies, in association with the Associated Press-NORC Center for Public Affairs Research, examined American public opinion on environmental issues and found "nine types" of people, ranging from "liberal greens" to "homebodies" to "conservative browns" (see graphic below). The findings in this report are fascinating on a number of levels, including with regard to how best clean energy communicators can communicate with people of widely differing perspectives. As the report states, those differences include views on "environmental protection, what the government’s role should be in regulating it, whether an environmental crisis exists, how individuals see themselves in relation to nature, and how individuals respond when scientific and religious explanations conflict."

Topics: Marketing & Communications

Why Don't Journalists Ask Fossil Fuel CEOs Whether THEIR Industry Can "Stand On Its Own Two Feet" Without Subsidies?

Yesterday, we posted on two recent interviews with Vestas CEO Anders Runevad. One of the questions, by a CNBC on-air correspondent, really jumped out at us:

Video: Vestas CEO Anders Runevad advocates putting "cost on carbon" pollution as part of "simple," "market-based" system

Earlier this week, Vestas Wind Systems CEO Anders Runevad was interviewed by Bloomberg Television's Caroline Hyde on the "outlook for wind power in different regions and possible impact from COP21." A few key points made by Runevad (full disclosure: Vestas is a client of Tigercomm) include:

Nevadans Demonstrate Strong Support for Rooftop Solar: Will State Leaders Listen?

By Dylan Gasperik, Video Production Manager and Account Executive at Tigercomm

Topics: Public Affairs

"Eliminating fossil fuel subsidies could be a massive double win"

We wrote recently about how, despite the urgent need for the world to phase out fossil fuel subsidies, they continue at "an eye-watering $452 billion every year." Imagine if that $452 billion was used to promote a rapid transition to a clean, sustainable energy economy, instead of more climate-and-environment-destroying, carbon-based fuels?  A Reuters story last week explains further what these fossil fuel subsidies could be used for, focusing specifically on eight "industrialized" nations, including the United States.

Topics: Public Affairs

Anne Kelly of Ceres: "Businesses...increasingly recognizing that the low-carbon economy is inevitable, and frankly irresistible"

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Compare and Contrast: As "Clean Coal" Fails, Google Doubles Clean Energy to Its Power Centers

It's fascinating to watch as fossil fuels and clean energy head in opposite directions, the former on a rapid downhill trajectory, while the latter skyrockets. Compare and contrast the following two articles, for instance, from today's Energy Guardian.

Top 10 Takeaways from New Report Comparing Solar, Wind Deployment in California, Texas and Germany

There's a fascinating new study out by researchers at Stanford's Steyer-Taylor Center for Energy Policy and Finance, comparing "the solar PV and onshore wind deployment experiences and policy approaches of California, Texas, and Germany to gain insights into what has worked well – and what hasn’t." There's a great deal of information in the report, but here are the 10 top takeaways based on our reading of it.

Topics: Clean Economy