Digital Solutions for Securing Community Acceptance of Wind Energy – With Will Eberle of E.ON North America

This article was updated in June 2022 to reflect new developments in the industry.

The Importance of Public Affairs in the Micromobility Industry

Micromobility (MM) risks the fate of other disruptive industries that underinvested in public affairs — and were wiped out by politicians as a result. The gaps in other sectors’ missteps have included: ineffective campaigns at the local level, lack of supportive coalitions, staff without government experience, and not showing officials how supporting micromobility is politically safe and beneficial. Among the approaches micromobility should consider: consistently using social media to flag riders on pending policy decisions that affect them, driving calls to action using segmented data, and engaging riders in taking “microactivism” steps from their phones.

We describe our podcast as “Scaling Clean, the podcast for clean economy CEOs, investors and the people who advise them.” Ken Locklin is the first we’ve had on the show from the last category. And there’s a reason for that: Ken is the cleantech oracle you probably haven’t heard of because he has the enviable combination of foresight and humility.  

Episode 5: Navigating the Rough Waters of Cleantech

Abby Hopper is in her 5th year as the head of the Solar Energy Industries Association, the U.S.’s main solar trade association widely known as “SEIA.” She’s SEIA’s third CEO, taking over the reins right when the avowedly anti-renewables Trump Administration took power in 2016.