Scaling Clean

We've been beating the drum for several years about the need for cleantech to play "full contact" against the fossil fuel lobby. Back in December 2010, for instance, Tigercomm Founder and President Mike Casey argued that the growing success of solar and wind power had caused "dirty energy industries [to spend] significant resources to harden the marketing and sales environment against cleantech's success." Casey related key lessons learned from a panel of cleantech communicators convened during the 2010 Solar Power International (SPI) trade show: