Scaling Clean

We recently teamed up with our friends at Conservatives for a Clean Energy Future and the folks at Embold Research to do something untried: use cutting-edge public opinion measurement tools to go deep on attitudes toward renewable energy in one rural bellwether community.  We first presented these findings at the CLEANPOWER trade show in Salt Lake City.

It was fun to talk with Adam Torres of Mission Matters Media about how public relations is both serving and changing the way businesses interact with consumers.