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How to Solve Cleantech’s (All-Too-Common) Marketing Paradox

One of the great things about my job is talking to cleantech companies with cutting-edge technology, data-driven execution and great management.  

But it’s surprising how many of those companies build legacy marketing communications into their approach for engaging customer prospects.

Topics: Marketing & Communications

Why Wind and Cleantech Companies Have Left Digital-Social Marketing Power On Idle - And Why They Should Stop

By Mike Casey and Sarah Lippincott

Topics: Marketing & Communications

Jigar Shah on the Mainstream Media's Behind-the-Times, False Conventional Wisdom About Clean Energy

by Tigercomm President Mike Casey

Topics: Marketing & Communications

Isn’t it Time Fossil Fuels “Stood on Their Own Two Feet?”

by Mike Casey, Tigercomm President

Topics: Public Affairs

Clean Power Plan Success Hinges on Winning the “Race to Define”

by Mike Casey

Topics: Public Affairs

U.S. Politicians Left Holding TransCanada's Bag on Keystone

by Tigercomm President Mike Casey

My Ironic First Experience at Inbound 2014: Hilton's Clunky "Honors" Program Sign-Up

by Mike Casey, President of Tigercomm

Topics: Marketing & Communications

Why Companies Should Mobilize the Renewable Energy Supply Chain

A big development in clean energy advocacy recently took place, and odds are you haven't heard about it.

Seven Reasons to Walk Away From Keystone XL

There is less than a month before the justices of the Nebraska Supreme court hear arguments in a case that will have a big impact on TransCanada's proposed Keystone XL pipeline. The court will hear the argument that ranchers and farmers in the pipeline's path must have their lifestyles ruined first before standing up to the bullying and lies by TransCanada. I'm not making that up - it's the actual argument that TransCanada's apologists are saying. Good luck with that.

Inert Gas (and oil and coal) - Darren Goode on the Power of Policy Inertia and How it Works in Favor of Fossil Fuels

by Tigercomm President Mike Casey