Building Corporate Momentum
Sungevity
The Challenge: Sungevity, a solar installation and financing company, wanted to stand out from its larger competitors, win new customers and reach potential investors.
Tigercomm responded to the challenge by:
- Initially winning coverage for the company in major news outlets where previous public relations firms had failed.
- Reaching the financial community to showcase Sungevity's growing momentum and increasing partnership with Fortune 50 companies such as Lowe's, U.S. Bancorp, and Rabobank, which has allowed the company to expand its residential solar leasing program.
- Positioning Sungevity as a community leader through its hiring of displaced workers, anchoring an Oakland corridor rocked by the loss of a major business, and its financial support of schools through Sungevity.org.
- Developing and executing a six-month plan to generate a steady drumbeat of regional and national media attention for Sungevity's East Coast expansion and to increase lead generation for Sungevity's iQuote process and residential solar leasing product.
Results:
In less than a year, we secured hundreds of unique stories in national publications including The New York Times, USA Today and Smart Money, financial publications such as Wall Street Journal, Dow Jones and local media market outlets including The Los Angeles Times, San Jose Mercury News, and the The Star-Ledger.
Ben Delman
Brian Willis
JB Tengco
Mark Sokolove
Mike CaseyServices
- Building online outreach and social media presence The media landscape is changing at an…more
- Crafting and delivering message Tired of message "boxes" and message "triangles"?…more
- Generating attention that connects with customers, investors, policymakers, and voters We blend traditional earned media techniques with…more
- Planning and building effective communications operations We work closely with our clients' existing…more
