Cleantech PR and Marketing Strategy and Tips for Avoiding Potential Mistakes

by Tigercomm Team on 10/18/23 3:35 PM • 4 min. read

Topics: Inbound Marketing Earned Media/PR Cleantech Marketing Market Better

This article was updated in October 2023 to reflect the most recent industry developments.

We had the pleasure to go on the Growth Secrets Podcast with host ...

The Three Drivers of Attention

by Tigercomm Team on 7/17/23 11:15 AM • 4 min. read

Topics: Inbound Marketing Thought Leadership Earned Media/PR Cleantech Marketing Market Better

By Melissa Baldwin and Mike Casey

Most clean economy businesses need to build profiles for both their company and individual members of their executive teams....

Dear RFPs, Here’s 5 Reasons Why Creative Pros Aren’t Really Into You

by Mike Casey on 5/22/23 10:50 AM • 6 min. read

Topics: Thought Leadership State of the Industry Cleantech Marketing Market Better

This article was originally published on Agility PR's Bulldog Reporter blog.

Request for Proposals (RFPs) are a long-standing tradition among companies and...

Dear RFPs, Here’s 5 Reasons Why Creative Pros Aren’t Really Into You

The key to a winning investment pitch: trust

by Mike Casey on 4/10/23 4:31 PM • 2 min. read

Topics: Thought Leadership Cleantech Roundtables Cleantech Marketing

What’s the recipe for a winning investment pitch? Contrary to popular belief, it’s not business fundamentals.

As reported by Business Insider, academic...

6 Election Takeaways for Cleantech Communicators -- Tigercomm on Cleantechnica

by Mike Casey on 11/10/22 2:18 PM • 1 min. read

Topics: Inbound Marketing State of the Industry Cleantech Marketing

Cleantechers, below I share some first impression takeaways from Tuesday’s election results. I offer these through the lens of my time in politics (25 years)...

6 Election Takeaways for Cleantech Communicators -- Tigercomm on Cleantechnica

Video Marketing & Advertising for Cleantech - A Guide

by Dylan Gasperik on 11/1/22 1:45 PM • 8 min. read

Topics: Inbound Marketing Cleantech Marketing Market Better

This article was updated in November 2022 to reflect the most recent industry developments.

Video Marketing for the Renewable Energy Sector

We often hear from...

Video Marketing & Advertising for Cleantech - A Guide

Communicating Cleantech with Joseph Batir — Energy Transition Solutions Podcast

by Mike Casey on 10/25/22 10:34 AM • 1 min. read

Topics: Inbound Marketing Cleantech Marketing Market Better

I had the pleasure recently of talking with Joseph Batir, host of the Energy Transition Solutions podcast.Joe and I talked about:- Why I’ve found that working...

Communicating Cleantech with Joseph Batir — Energy Transition Solutions Podcast

Benefits of Organic Traffic and SEO for Cleantech Companies

by Liudmila Kiseleva on 10/6/22 9:30 AM • 8 min. read

Topics: Inbound Marketing Cleantech Marketing Cleantech Basics

Tigercomm talks a lot about improving social media strategies for cleantech companies to compete with incumbent fossil fuel interests. We’ve worked with a...

Benefits of Organic Traffic and SEO for Cleantech Companies

Fall conference season is here - where will you go?

by Melissa Baldwin, SVP on 9/19/22 3:08 PM • 4 min. read

Topics: Inbound Marketing Cleantech Marketing Leading Conference Talks

It’s been a tough couple of years on the conference scene, raising questions about what trade shows will look like post-pandemic. I have to say, though, that...

Fall conference season is here - where will you go?

Cleantech Business Strategy: Product Differentiation and Sales Strategy

by Mike Casey on 7/6/22 12:56 PM • 4 min. read

Topics: Cleantech Marketing Cleantech Basics Market Better

Cleantech executive teams are almost universally concerned with the impact of commoditization of their companies’ long-term growth. But if your product isn’t...

Cleantech Business Strategy: Product Differentiation and Sales Strategy

The Role of Digital Tools in Modern Wind Energy

by Mike Casey on 6/29/22 1:52 PM • 12 min. read

Topics: Community Acceptance Cleantech Marketing Expert Interviews Market Better

Digital Solutions for Securing Community Acceptance of Wind Energy – With Will Eberle of E.ON North America

This article was updated in June 2022 to reflect...

The Role of Digital Tools in Modern Wind Energy

Our B3Ps From Our Interview with Duke Marketing Professor, Dr. Keisha Cutright

by Mike Casey on 4/4/22 2:07 PM • 2 min. read

Topics: Cleantech Marketing Expert Interviews

The traditional, conventional wisdom in business marketing is to ignore competitors. “Don’t give them oxygen.” But that’s wrong, according to Duke University...

Our B3Ps From Our Interview with Duke Marketing Professor, Dr. Keisha Cutright

Insights

Video Marketing for the Renewable Energy Sector

Digital Solutions for Securing Community Acceptance of Wind Energy – With Will Eberle of E.ON North America