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Pine River Wind Park. Credit Mark Houston, DTE Energy.

One of the highlights of our WINDPOWER trade show experience was getting to talk with industry leaders...

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Across clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.

That’s because the...

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It’s what matters most to marketing and sales teams in any industry: Measuring success.

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When author and public speaker Brene’ Brown talked about “the power of vulnerability” at TEDx Houston in 2010, she was speaking as a researcher, a professor at...

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In the B2B cleantech industry, there are unique marketing challenges like long-tail purchases that can mean miles between a lead and a sell. For wind and solar... Continue Reading

Q: "Why doesn't ocean acidification get the same attention as climate change?"

A: "Too many syllables. It's not a good hashtag."

This was the tongue-in-cheek...

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For years, we've watched as the entrenched, increasingly antiquated, but politically-well-connected and heavily-subsidized dirty energy industry has attempted...

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