Insights
Enel Green Power’s Nick Coil: When it Comes to Community Acceptance, Start Using Digital Tools EARLY
Of all the people we’ve interviewed for the Not Just for NIMBY series, Enel Green Power’s Nick Coil has probably spent the most time in rural communities...
Continue ReadingDigital tools can de-risk projects, but, “we have ceded a lot of our thought leadership to folks who oppose us”
Adam Renz is one of a handful of people who...
Continue ReadingPine River Wind Park. Credit Mark Houston, DTE Energy.
One of the highlights of our WINDPOWER trade show experience was getting to talk with industry leaders...
Continue ReadingAcross clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.
That’s because the...
Continue ReadingIt’s what matters most to marketing and sales teams in any industry: Measuring success.
Continue Readingby Dan Bellows, Account Associate at Tigercomm
Continue ReadingDoes the Return of Solar's "Long Tail" Make the Case for Turnkey Marcom Solutions for Small Installers?
We read with great interest cleantech industry leader Andrew Beebe's thought piece, The Revenge of the Long Tail: Small, distributed solar companies are...
Continue ReadingWhen author and public speaker Brene’ Brown talked about “the power of vulnerability” at TEDx Houston in 2010, she was speaking as a researcher, a professor at...
Continue ReadingBy Sarah Lippincott and Mike Casey, excerpt from Social Wind.
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