Across clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.

That’s because the...

It’s what matters most to marketing and sales teams in any industry: Measuring success.

By Mike Casey and Sarah Lippincott

by Dan Bellows, Account Associate at Tigercomm

We read with great interest cleantech industry leader Andrew Beebe's thought piece, The Revenge of the Long Tail: Small, distributed solar companies are...

When author and public speaker Brene’ Brown talked about “the power of vulnerability” at TEDx Houston in 2010, she was speaking as a researcher, a professor at...

By Sarah Lippincott and Mike Casey, excerpt from Social Wind.

Q: "Why doesn't ocean acidification get the same attention as climate change?"

A: "Too many syllables. It's not a good hashtag."

This was the tongue-in-cheek...

For years, we've watched as the entrenched, increasingly antiquated, but politically-well-connected and heavily-subsidized dirty energy industry has attempted...

by Mike Casey