The traditional, conventional wisdom in business marketing is to ignore competitors. “Don’t give them oxygen.” But that’s wrong, according to Duke University...

B2B Purchase Decisions In Cleantech And The Digital-Social Criticality Scale

Across clean economy sectors, the sales and marketing teams we talk to share a...

This article was updated in March 2022 to reflect industry changes.

Why Should Cleantech Companies Invest In Social Media?

Spoiler alert: We’ve found that...

Note: This article was refreshed in March 2022 to reflect the current state of the cleantech industry.

What do your customers buy, really? Is it your product?...

It was fun to talk with Adam Torres of Mission Matters Media about how public relations is both serving and changing the way businesses interact with consumers.

This article was updated in January 2021 to reflect the most recent industry updates.

One of the great things about my job is talking to cleantech companies...

This article was updated in January 2021 to reflect the most recent industry updates.

One of the main challenges new clients bring to Tigercomm is how to...

Thanks toBill NusseyofThe Freeing Energy Project's podcast. We’re fans of the work Bill’s doing, and he fingered us as advocates for "strategic brevity" and...

We had a fun talking with Benoy Thanjan of the Solar Maverick Podcast. We covered a huge range of topics, but the highlights of the conversation that clean...

Of all the people we’ve interviewed for the Not Just for NIMBY series, Enel Green Power’s Nick Coil has probably spent the most time in rural communities...

Digital tools can de-risk projects, but, “we have ceded a lot of our thought leadership to folks who oppose us”

Adam Renz is one of a handful of people who...