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Insights

Clean Energy Blog by Tigercomm
Expert Insights & Tips

Five Energy Stories Worth Reading Today (9/10/13)

by Lowell F. on 9/10/13 8:14 AM • 2 min. read

Here are five recommended reads for today (9/10/13).

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George Lakoff’s Advice for Cleantech Marketing: Use the “F Word”

by Lowell F. on 9/4/13 5:47 PM • 2 min. read

Topics: Cleantech Marketing Market Better

By Mark Sokolove, Executive Vice President of Tigercomm

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George Lakoff’s Advice for Cleantech Marketing: Use the “F Word”

Video: Tom Steyer Discusses Anti-Keystone Tar Sands Pipeline Campaign with CBC

by Lowell F. on 8/15/13 11:46 AM • 2 min. read

Topics: State of the Industry

Here are a few key points by Tom Steyer made in this interview by the CBC:

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Darren Goode: How Social Media Affects The Way He Works

by Lowell F. on 7/29/13 10:37 AM • 2 min. read

Topics: Inbound Marketing Earned Media/PR Expert Interviews

We recently hosted Politico senior energy & environment reporter Darren Goode for a Scaling Green Communicating Energy talk. Our first post discussed Goode's...

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Going to InterSolar? Here are 10 Tips to Maximize Trade Show ROI

by Lowell F. on 7/3/13 2:01 PM • 1 min. read

Topics: Thought Leadership State of the Industry Cleantech Marketing Leading Conference Talks
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Richard Caperton on How Clean Energy Can Out-Communicate the Fossil Fuel Industries on MLPs

by Lowell F. on 6/26/13 11:46 AM • 3 min. read

Topics: Inbound Marketing Thought Leadership State of the Industry Cleantech Marketing
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Technology Forum in Virginia Misses the Biggest Story: Cleantech Boom

by Lowell F. on 6/20/13 3:24 PM • 3 min. read

Topics: Thought Leadership State of the Industry

Earlier today, your intrepid Scaling Green correspondent attended the Northern Virginia Technology Council (NVTC) forum in Reston, featuring Virginia...

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Video: Alex Laskey of Opower on the Power of Peer Pressure in Energy Conservation

by Lowell F. on 6/13/13 9:16 AM • 2 min. read

Topics: Thought Leadership State of the Industry
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Judith Schwartz: Energy Literacy Essential to Maximizing Smart Grid Adoption, Benefits

by Lowell F. on 4/30/13 3:29 PM • 3 min. read

Topics: Community Acceptance Inbound Marketing Thought Leadership State of the Industry
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Analysis: Media Coverage of Keystone XL Has Been Wildly Biased in Favor of the Pipeline

by Lowell F. on 4/19/13 4:29 PM • 1 min. read

Topics: Earned Media/PR

MediaMatters for America has looked at coverage of the Keystone XL tar sands pipeline, and not surprisingly (but sadly), they find that "the media continue to...

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Vestas Senior VP: Wind Industry Must "step up our game" Against Absurd, Anti-Wind Claims

by Lowell F. on 4/6/13 2:20 PM • 2 min. read

Topics: Community Acceptance Thought Leadership

Morten Albæk, group senior vice-president of marketing, communications and corporate relations at Vestas, has written an important article that everyone...

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Research Suggests Marketing Clean Energy in the US Should Emphasize Individual Liberty

by Lowell F. on 3/20/13 7:42 PM • 1 min. read

Topics: Community Acceptance Cleantech Marketing Market Better

For anyone concerned with the optimal approaches to marketing cleantech - as well as approaches to avoid - a story which appeared yesterday on NPR is well...

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