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In renewable energy project development, the messenger matters.

2 min. read

How recent news is tightening the screen on who rural Americans will listen to.

#Cleantechers, if you run point on community engagement for a renewable energy developer or EPC, you already know your work is harder than it was even a few years ago.

Topics: Community Acceptance Thought Leadership

Building Community Acceptance When Wind Project Opponents Organize Online, But Developers Don’t

3 min. read

Under Utilization of Social Media in Wind Energy Marketing

We recently conducted the first-ever review of the use of digital tools by Independent Power Producers’ (IPPs) to build community acceptance for wind farms in host communities.

Topics: Community Acceptance

The Potency of NIMBYism on Factor This! with John Engel

1 min. read

I got to talk with Renewable Energy World’s John Engel about our recent paper, “We’re the People We’re Waiting For,” along with SOLV Energy CEO George Hershman. I loved what George said, and I encourage you to listen to at least his half of the episode. 

Topics: Community Acceptance

Joe Manchin & The Long-Awaited Climate Change Bill: We're the People We're Waiting For

14 min. read

Before publishing this paper, I had to change its subhead from “Angry about Joe Manchin? Take a number,” to what you read above.

Many working for the clean economy transition are now relieved by the senator from West Virginia because his change of mind has enabled the hugely significant climate bill to become a reality. 

It would be a tragic mistake for us to put our feet up, figuring all’s well that ended well. Let’s be clear: This climate reconciliation bill almost didn’t happen. It’s smaller than it could have been.

Topics: Community Acceptance Thought Leadership State of the Industry

The Role of Digital Tools in Modern Wind Energy

12 min. read

Digital Solutions for Securing Community Acceptance of Wind Energy – With Will Eberle of E.ON North America

This article was updated in June 2022 to reflect new developments in the industry.

Topics: Community Acceptance Cleantech Marketing

"Don't Ghost Your Host" - Improving Community Acceptance for Renewable Projects | Clean Power Hour with Tim Montague

1 min. read

Cleantechers, some of you might remember that last December, we released interesting numbers from bellwether Huron County, MI.

Groundbreaking polling methods were used to assess community attitudes toward renewables - and what it took to move them in a positive direction.

Since then, Tyler Duvelius, Robin Pressman and I have conducted an iterative road show to socialize the findings.

But when we talked with Tim Montague, we expanded the perspectives presented to include solar developer Jon Carson.

The results were some useful insights for renewable power developers. All of them face tougher community acceptance landscapes, one of the few ways that the costs of renewables are going up.

Topics: Community Acceptance

Clean Energy Marketing: How to Sell Emotions in Cleantech

4 min. read

Note: This article was refreshed in March 2022 to reflect the current state of the cleantech industry.

What do your customers buy, really? Is it your product? Or is it something that your product gives them?

Topics: Community Acceptance Inbound Marketing Cleantech Marketing

Operating Wind and Solar Farms Might Be Cleantech’s Most Underutilized Public Affairs Tool

9 min. read

We recently teamed up with our friends at Conservatives for a Clean Energy Future and the folks at Embold Research to do something untried: use cutting-edge public opinion measurement tools to go deep on attitudes toward renewable energy in one rural bellwether community.  We first presented these findings at the CLEANPOWER trade show in Salt Lake City.

Topics: Community Acceptance

Why Steer Into Rough Seas? Interviews With The Experts: Kris Ohleth

3 min. read

Why Steer Into Rough Seas? Interviews With The Experts: Kris Ohleth

As part of our series of interviews with people leading community engagement for the U.S. offshore wind industry, we're delighted to have our friend, Kris Ohleth, join us.

Topics: Community Acceptance Thought Leadership

Why Steer Into Rough Seas? Interviews With The Experts: Ashley McLeod

2 min. read

As part of our interview series with Offshore Wind’s (OSW) community engagement leaders, we were thrilled to talk with Ashley McLeod. A former executive with the Virginia Maritime Association, a former school teacher and a past school board member. Ashley’s combination of experience has given her an unusually deep understanding of how a local community makes decisions. That’s serving her well in her current role as Director of Stakeholder Engagement for Avangrid Renewables’ Kitty Hawk Offshore Wind Project.

Topics: Community Acceptance Thought Leadership