Challenge:

In April 2015, E.ON, the world’s largest investor-owned utility and one of the largest U.S. renewable energy generators, was ready to take its customer offerings in North America to the next level — utilizing its global expertise in energy asset management, maintenance and service for the benefit of North American renewable energy projects.

Solution:

To break through the typical low level of media interest for service and maintenance news, E.ON announced it was forming E.ON Energy Services and issued two press releases to highlight the new North American division, its innovative business strategy and experienced leadership team hired to capture this growing and critical market. Reporters were pitched for interviews and coverage and the press releases were distributed broadly via PR Newswire.

Results:

• Generated more than 600 stories and postings of E.ON's news story and releases, in media outlets including:
  • CNBC
  • Bloomberg
  • Reuters
  • Yahoo Finance
  • WSJ's Market Watch
  • Utility Dive
  • Recharge
  • Greentech Media
  • Windpower Engineering
  • Electrical Energy Online
  • Windpower Monthly
  • PV Magazine
  • Marketplace by American Public Radio
  • San Jose Mercury News
  • Boston Globe
  • Kansas City Star
  • New York Business Journal
  • Chicago Business Journal and many more.