Scaling Clean: Alon Mashkovich on Tackling Solar Underperformance with Data-Driven Insight

How enSights is using AI and data integration to boost solar asset performance, and a business model that wins investor confidence.

Alon Mashkovich is the CEO of enSights, an AI-powered profitability software platform that optimizes energy assets and operations. With over 15 years of experience in energy consulting and renewables, Alon has built a company that helps manage more than 10,000 clean energy assets across the globe.

Alon joined me live on the Power Up Stage at RE+ Las Vegas to discuss what it takes to scale a clean energy software company, navigate international expansion, and tackle one of the solar industry’s chronic issues: underperformance. What stood out most was his approach to fundraising, market adaptation, and building technology that cuts through noise to deliver real operational value.

🔹 Local insight drives global growth: 

When expanding globally, success depends on more than just offering a good product—it requires deep market understanding and strategic entry. Each country has unique needs, regulations, and cultural dynamics, so take the time to identify local pain points and tailor your approach accordingly. Establishing a physical presence on the ground is essential. Immersing yourself in the local culture, engaging directly with customers, and truly listening to their challenges will help build trust and shape solutions that resonate.

🔹 Build investor trust through revenue: Tie your business values directly to revenue. Even a modest value proposition gains strength once you start selling—real sales prove impact and inspire investor confidence. Revenue turns ideas into credible businesses that can scale and improve. Every market has pain points, and with a strong team and culture, solving them becomes easier. It’s challenging, but when efforts are linked to tangible business impact, everything shifts.

🔹 Build trust for tough conversations: Uncomfortable conversations become much easier when built on a foundation of trust. When both sides feel safe and respected, honesty flows more naturally. Approach these discussions by listening actively, asking thoughtful questions, and seeking to understand the root cause. Take time to reflect, then engage in a constructive, two-way dialogue that leads to real progress.

Why This Conversation Matters

For me, this episode reveals three key insights:

• Underperformance is a solvable problem. enSights’ analysis of 10,000 assets reveals massive unrealized value in existing solar fleets, and offers a practical path to recover it.
• Global expansion starts with humility. Alon’s approach shows that listening, adapting, and embedding locally are essential for clean energy companies going abroad.
• Data integration is the new differentiator. In an industry awash in fragmented data, success comes from turning noise into actionable insights that drive real revenue gains.

Listen to the full conversation on Apple, Spotify, Radio Public, Amazon Music, and iHeart.