Nextracker

Laying the communications foundation for a successful IPO

Approach

Tigercomm helped Nextracker design and execute a series of high-profile reshoring events at 19 locations around America over a 2-year period. Shugar emceed his events, which emphasized Nextracker’s partnerships with local manufacturers while growing the company’s contacts with state officials – and even U.S. Energy Secretary Jennifer Granholm. Tigercomm continuously pitched targeted national media and cleantech influencers on the growing numbers behind Shugar’s reshoring successes, growing his national platform as his LinkedIn followership grew to over 20K.

Challenge

As for most global companies, the pandemic disrupted supply chains for Nextracker, the world’s leading maker of solar trackers and software. CEO Dan Shugar saw early that the cost of sluggish supply chains outweighed savings from manufacturing in China. He leaned into the challenge, aggressively reshoring manufacturing to the U.S. before the Inflation Reduction Act incentivized others. The company was leading the way, but few outside it knew that – an unfilled opportunity as the company prepared to go public in February 2023.

Results

• Nextracker’s “Made-in-America” campaign received over 35 news stories with a combined over 188K views.
• Shugar secured multiple feature story interviews and keynote speaking invitations, as well as regular energy trade publications.
• In the runup to its IPO, attention paid to Nextracker peaked. The IPO was covered in over 30 stories across national business and trade outlets, with an estimated 1.5 million views.