Success Stories

Expanding Customer Offerings In North America


Challenge: In April 2015, E.ON, the world’s largest investor-owned utility and one of the largest U.S. renewable energy generators, was ready to take its customer offerings in North America to the next level — utilizing its global expertise in energy asset management, maintenance and service for the benefit of North American renewable energy projects.

Topics: pitching earned media

Corporate Social Media Strategy & Management

Challenge: Our client wanted to build brand awareness and loyalty in the United States market. To maximize Return On Investment, our client tasked Tigercomm to create and execute a plan to: Promote awareness of our client’s core values; engage potential commercial or utility-scale customers; and drive traffic to the our client’s website.

Topics: solar social media

Moving An Industry Leader Into Though Leadership

Challenge: Vestas’ high-octane president of its largest market group (U.S. and Canada) wanted to boost sales with a public case that wind is the most economic new energy choice for utilities and other customers.

Topics: Thought Leadership Global Wind Vestas

Pitching Climate Change Impact Reports

Challenge: Climate change research organization has research products that hyper-localize the effects of climate change to drive home its effects on the lives of ordinary Americans. Our client’s goal was to ensure their findings were seen by a wide range of Americans across the entire country

Topics: pitching

Ceres: Engaging state policymakers with an integrated advocacy campaign

Challenge: Several state renewable energy policies were at risk, including a Renewable Portfolio Standard in Ohio and a bill to help expand solar power in North Carolina. We needed to engage constituents in key states to help swing the pendulum in favor of clean energy policies. 

Topics: advocacy social content

Micro-Targeting Policymakers with Digital Video Ads

Challenge: During the past few years, an unfavorable political environment and attacks by entrenched interests were providing eroding support for various clean energy sources. Building on the progress of A Renewable America's field and traditional PR efforts to counter this trend, we needed a creative and impactful way to continue pushing clean energy out of the culture wars. 

Topics: A Renewable America

Expanding a Brand Globally

Challenge: Sungevity, an Oakland-based national residential solar installer, needed a standout event to launch its international brand. Republic of Maldives President Mohammed Nasheed needed to draw attention to the threat of rising sea levels to his low-lying country.  Sungevity seized the opportunity to not only install solar panels on the presidential palace but also enlisted President Nasheed – a former electrician – to lend a hand with the installation.

Topics: Sungevity

Using a Product Launch as a Brand Builder

Challenge: After a European launch of its newest panel received minimal attention, the world’s largest panel maker wanted to showcase the product in the U.S. market. But Trina Solar faced an industry downturn and little perceived difference between competing manufacturers’ panels

Solution: Design & execute a U.S. product launch plan, showcasing the new Trina Solar panel as lead component in company’s commitment to being a full-service provider

  • Positioned panels as part of complete solution to highlight panel performance and easy-to-install features, as well as new installation assistance service
  • Target a core group of influential industry reporters to break and frame the story. Use resulting coverage to build additional attention
  • Media train and staff a new executive lead for briefing interviews
  • Used pre-packaged video to highlight ease of installation, while we teamed with Trina Solar’s marketing team to develop
    splash page collateral
Topics: Trina Solar

Shifting Solar Industry Coverage Away from the Negative Solyndra Story to a Positive Jobs Story

Challenge: When The Solar Foundation (TSF) released its second annual National Solar Jobs Census, it faced a number of challenges in getting media attention. TSF released the report in a crowded news environment, including the intense coverage of the high-profile Solyndra bankruptcy that had called clean-energy growth into question. But

Topics: The Solar Foundation

Getting Policymakers’ Attention

The Challenge: Joby Energy was in the process of developing a visionary, high-altitude wind generation technology. The company was at a critical stage in its development. Founder and CEO JoeBen Bevirt sought government support for his cutting-edge technology, which requires restricted airspace within which to operate. Joby Energy chose Tigercomm

Topics: Joby Energy