Dylan Gasperik, on Nov 20, 2017 5:38:10 PM
Challenge: Vestas’ high-octane president of its largest market group (U.S. and Canada) wanted to boost sales with a public case that wind is the most economic new energy choice for utilities and other customers.
Climate change research organization has research products that hyper-localize the effects of climate change to drive home its effects on the lives of ordinary Americans. Our client’s goal was to ensure their findings were seen by a wide range of Americans across the entire country.
In April 2015, E.ON, the world’s largest investor-owned utility and one of the largest U.S. renewable energy generators, was ready to take its customer offerings in North America to the next level — utilizing its global expertise in energy asset management, maintenance and service for the benefit of North American renewable energy projects.
Our client wanted to build brand awareness and loyalty in the United States market. To maximize Return On Investment, our client tasked Tigercomm with creating and executing a plan to: Promote awareness of our client’s core values, engage potential commercial or utility-scale customers, and drive traffic to the our client’s website.
Sarah Lippincott, on May 27, 2016 10:00:04 AM
Several state renewable energy policies were at risk, including a Renewable Portfolio Standard in Ohio and a bill to help expand solar power in North Carolina. We needed to engage constituents in key states to help swing the pendulum in favor of clean energy policies.
Sarah Lippincott, on Oct 19, 2014 9:05:00 AM
During the past few years, an unfavorable political environment and attacks by entrenched interests were eroding support for various clean energy sources. Building on the progress of A Renewable America's field and traditional PR efforts to counter this trend, we needed a creative and impactful way to continue pushing clean energy out of the culture wars.
After a European launch of its newest panel received minimal attention, the world’s largest panel maker wanted to showcase the product in the U.S. market. But Trina Solar faced an industry downturn and little perceived difference between competing manufacturers’ panels.
Design & execute a U.S. product launch plan, showcasing the new Trina Solar panel as lead component in company’s commitment to being a full-service provider.
Boosted media coverage by converting the story from just another product launch to positioning of company as leading a sector change:
Admin, on Oct 9, 2014 9:30:00 AM
Challenge: When The Solar Foundation (TSF) released its second annual National Solar Jobs Census, it faced a number of challenges in getting media attention. TSF released the report in a crowded news environment, including the intense coverage of the high-profile Solyndra bankruptcy that had called clean-energy growth into question.
But not only did the solar industry need a positive new lift that the Census’s encouraging findings could provide, TSF needed reporters to understand its Census’s rigorous methodology so it could be seen as the emerging standard in tracking clean-energy jobs.
Solution: Tigercomm responded to the challenge by:
TSF’s 2011 solar jobs census received widespread attention from major media outlets such as National Public Radio, CNN, Fast Company, The New York Times, The Wall Street Journal, US News & World Report, Huffington Post, Los Angeles Times and The Miami Herald, among others. In total, the launch of the Census has generated 334 on-message news hits and re-postings, as well as tens of millions of impressions to date.