Success Stories

» Raising a Candidate’s Profile

Posted by Admin on Oct 30, 2014 5:45:00 AM

Steve Shannon for Attorney General

The challenge: As a down-ballot race in a low turnout election, the campaign for Virginia's Attorney General does not usually draw much media attention. In 2009 Democrat Steve Shannon was running with little statewide name recognition in a heavily unfavorable climate for his party. In a year when Independents were leaning heavily Republican, Steve Shannon needed to raise his profile and find a way to reshape the race for Attorney General.

Tigercomm responded to the challenge by:

Results:

With our help, Steve Shannon transformed the race for Attorney General into a public awareness campaign on public safety issues, earned substantial media attention, out-debated his opponent, and won nearly every newspaper endorsement in the Commonwealth, including several conservative-leaning publications.

Delegate Steve Shannon

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» Targeted Media Campaign to Move Policy Makers

Posted by Admin on Oct 20, 2014 6:34:00 AM

Challenge: In Spring 2011, New Jersey Governor Chris Christie’s budget would have closed the Vineland Development Center (VDC), the only home many of its 330 developmentally disabled residents had ever known. The state had already begun moving them to group homes, while more than a thousand VDC workers were going to lose their jobs - in a county with 13% unemployment. The public campaign to keep VDC open desperately needed media attention.

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» Market Positioning Through Thought Leadership

AREVA Solar

Posted by Admin on Oct 19, 2014 9:05:00 AM

Challenge: The Great Recession hurt solar power plant developers’ ability to secure financing for large-scale projects. AREVA Solar (then Ausra)
looked to more easily-financed small and medium-sized projects. It also saw a market in solar hybrid power plants and solar steam augmentation
of fossil-fired power plants. But to win in these markets, the company needed to establish itself as the leader in them - - and so began to market
its Kimberlina plant.

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» Expanding a Brand Globally

Sungevity

Posted by Admin on Oct 18, 2014 9:28:00 AM

Challenge: Sungevity, an Oakland-based national residential solar installer, needed a standout event to launch its international brand. Republic of Maldives President Mohammed Nasheed needed to draw attention to the threat of rising sea levels to his low-lying country.  Sungevity seized the opportunity to not only install solar panels on the presidential palace but also enlisted President Nasheed – a former electrician – to lend a hand with the installation.

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» Using a Product Launch as a Brand Builder

Trina Solar

Posted by Admin on Oct 17, 2014 9:41:00 AM

Challenge: After a European launch of its newest panel received minimal attention, Trina Solar wanted to showcase the product in the U.S. market. But the company faced an industry downturn and little perceived difference between competing manufacturers’ panels.

Solution: We designed and executed a U.S. product launch plan, showcasing the panel as the lead component in a trio of new offerings that demonstrated the company’s commitment to being a full-service provider. In executing the plan, we:

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» Building Corporate Momentum

Sungevity

Posted by Admin on Oct 10, 2014 9:34:00 AM

Challenge: Sungevity, a solar installation and financing company, needed a high-profile strategy to expand its brand so it could compete with larger competitors, win new customers and reach potential investors. The company wanted to leverage its East Coast expansion to not just reach customers, but to build a narrative of

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» Shifting Solar Industry Coverage Away from the Negative Solyndra Story to a Positive Jobs Story

The Solar Foundation

Posted by Admin on Oct 9, 2014 9:30:00 AM

Challenge: When The Solar Foundation (TSF) released its second annual National Solar Jobs Census, it faced a number of challenges to getting media attention. TSF released the report in a crowded news environment, including the intense coverage of the high-profile Solyndra bankruptcy that had called clean-energy growth into question. But

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» Getting Policymakers’ Attention

Joby Energy

Posted by Admin on Oct 7, 2014 9:20:00 AM

The Challenge: Joby Energy was in the process of developing a visionary, high-altitude wind generation technology. The company was at a critical stage in its development. Founder and CEO JoeBen Bevirt sought government support for his cutting-edge technology, which requires restricted airspace within which to operate. Joby Energy chose Tigercomm

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» Helping Launch a Clean Economy Incubator

Clean Economy Development Center

Posted by Admin on Oct 6, 2014 9:03:00 AM

The Challenge: The Clean Economy Development Center is a non-profit clean economy incubator and a first-of-its-kind project that connects investors, construction trades and energy efficiency entrepreneurs. Its mission is to knock down market barriers and build demand for energy efficiency solutions. The Center has the additional challenge of explaining a

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» Helping a Solar Start Up Scale Globally

AREVA Solar

Posted by Admin on Oct 5, 2014 8:50:00 AM

The Challenge: With proven technology and fully integrated capabilities, Ausra was poised to deploy its equipment globally. In the capital-intensive power industry, cleantech start-up companies face customer concerns about finance growth and equipment performance guarantees. Ausra needed a strategic partner to finance and support its growth. In 2008, Ausra began

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