Success Stories

Micro-Targeting Policymakers with Digital Video Ads

Challenge: During the past few years, an unfavorable political environment and attacks by entrenched interests were providing eroding support for various clean energy sources. Building on the progress of A Renewable America's field and traditional PR efforts to counter this trend, we needed a creative and impactful way to continue pushing clean energy out of the culture wars. 

Using a Product Launch as a Brand Builder

Challenge: After a European launch of its newest panel received minimal attention, the world’s largest panel maker wanted to showcase the product in the U.S. market. But Trina Solar faced an industry downturn and little perceived difference between competing manufacturers’ panels

Solution: Design & execute a U.S. product launch plan, showcasing the new Trina Solar panel as lead component in company’s commitment to being a full-service provider

  • Positioned panels as part of complete solution to highlight panel performance and easy-to-install features, as well as new installation assistance service
  • Target a core group of influential industry reporters to break and frame the story. Use resulting coverage to build additional attention
  • Media train and staff a new executive lead for briefing interviews
  • Used pre-packaged video to highlight ease of installation, while we teamed with Trina Solar’s marketing team to develop
    splash page collateral

Shifting Solar Industry Coverage Away from the Negative Solyndra Story to a Positive Jobs Story

Challenge: When The Solar Foundation (TSF) released its second annual National Solar Jobs Census, it faced a number of challenges in getting media attention. TSF released the report in a crowded news environment, including the intense coverage of the high-profile Solyndra bankruptcy that had called clean-energy growth into question. But

Getting Policymakers’ Attention

The Challenge: Joby Energy was in the process of developing a visionary, high-altitude wind generation technology. The company was at a critical stage in its development. Founder and CEO JoeBen Bevirt sought government support for his cutting-edge technology, which requires restricted airspace within which to operate. Joby Energy chose Tigercomm

Helping Launch a Clean Economy Incubator

The Challenge: The Clean Economy Development Center is a non-profit clean economy incubator and a first-of-its-kind project that connects investors, construction trades and energy efficiency entrepreneurs. Its mission is to knock down market barriers and build demand for energy efficiency solutions. The Center has the additional challenge of explaining a

Helping a Solar Start Up Scale Globally

The Challenge: With proven technology and fully integrated capabilities, Ausra was poised to deploy its equipment globally. In the capital-intensive power industry, cleantech start-up companies face customer concerns about finance growth and equipment performance guarantees. Ausra needed a strategic partner to finance and support its growth. In 2008, Ausra began

Breaking Through on an International Stage

Challenge: The solar industry used the December 2009 global warming treaty talks in Copenhagen to press the case for solar as a solution to climate change, the first time it did so at a United Nations sponsored event. Tigercomm's client, the Solar Energy Industries Association (SEIA) tasked Tigercomm with breaking through the fierce competition of more than 15,000 non-governmental organizations trying to get media attention at the contentious negotiations. We also had to navigate the logistical problem of communicating with an audience and reporters, that for the most part, were 4000 miles and five time zones from the conference.

Tigercomm responded to the challenge by:

Local Media Generation

Challenge: SCHOTT, a German-headquartered company, wanted to build the identity of its North American solar PV business unit as a strong business partner of the communities that host its manufacturing operations.

Landmark Federal Policy

Challenge: In 2008, partisan gridlock in Congress had the Solar Energy Industries Association (SEIA) facing an uphill climb in its effort to win a long-term extension of the solar Investment Tax Credit (ITC) – considered the most significant solar federal policy ever enacted.

Launching a Solar Power Plant

Client: AREVA Solar

Challenge: AREVA Solar (then-Ausra) needed a high-profile media launch event for its new Kimberlina Solar Thermal Power Plant in Bakersfield, CA. The company needed to use the event to attract investors from around the world to its promising concentrated solar power (CSP) technology, but it faced the twin challenges of a remote location and a busy time for solar industry news.