Success Stories

Moving An Industry Leader Into Thought Leadership

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Challenge: Vestas’ high-octane president of its largest market group (U.S. and Canada) wanted to boost sales with a public case that wind is the most economic new energy choice for utilities and other customers.


Solution: Work closely with market group president to develop his core pitch, “Wind is winning.” Use our best-in-industry thought leadership program to design and run an aggressive “pull ahead” program of customer-facing bylined pieces and conference speeches. Assist in preparations for delivery of anchor keynote around core theme.



ONLINE COVERAGE DOUBLES, BOOSTED BY THOUGHT LEADERSHIP

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Online news mentions of "Chris Brown" & "Vestas"

Results: 

  • 18 pieces of content including 13 columns & 5 news placements

  • 10 unique web domains published content

  • 83.5 million combined monthly visits

  • 174,883 total coverage views (est.)

  • 2,153 LinkedIn shares

  • 672 Twitter shares

  • 100+ complete or partial reposts

 

 

Topics: Thought Leadership