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Direct Corporate Purchasers Biggest Driver of Commercial Solar Sector Growth, But Funding Obstacles Remain For Smaller Purchasers

2 min. read

Say “residential solar” and people immediately think Solar City. That company, along with Vivint Solar and Sunrun, comprises 50 percent of the residential market. The commercial side of the solar industry, in contrast, has lacked a clear winner, with the top 10 developers making up only 42 percent of the market, according to the recent GTM Research report, US Commercial Solar Landscape 2016-2020.

Topics: Marketing & Communications

First-Ever Look at Social Media in the Wind Industry

1 min. read

We're releasing the first-ever study of social media use by major wind companies, showing a nearly 63 percent usage rate of the major social media channels by 14 top wind companies. But with the industry's rapid growth comes an opportunity for wind companies to use social media strategies to drive sales and secure public affairs outcomes.

Topics: Marketing & Communications

Yale Report Finds Broad Support for Clean Energy Among Supporters of Leading Presidential Candidates

1 min. read

The Yale Program on Climate Change Communication does great work, and today is no exception, with their new report, "Global Warming and the 2016 U.S. Presidential Election." Here are a few findings relevant to the clean energy  industry:

Topics: Public Affairs Marketing & Communications

"A move to 100% renewable power is practical, achievable, economically sound and overwhelmingly popular."

2 min. read

The words in the headline are from a new report about moving rapidly to 100% clean energy in Australia, but they could apply just as well to the United States. Let's look at the key points of "The Homegrown Power Plan," keeping in mind that Australia at present is overwhelmingly powered by fossil fuels. In other words, if a rapid transition to 100% clean energy can be carried out in Australia, it certainly can happen here.

Topics: Clean Economy Marketing & Communications

Lessons for the Clean Energy Industry from New Book on "How Propaganda Works"

4 min. read

The great folks at DeSmogBlog have yet another excellent piece up, this one looking at "How Propaganda (Actually) Works." Here's an excerpt, followed by a few possible lessons for the clean energy industry.

Topics: Marketing & Communications

How to Fish with Inbound Marketing: 5 Ways to Catch a Lead

5 min. read

Inbound Marketing Quote

One of the biggest challenges in marketing is how to generate more leads and close more sales. The good news: inbound marketing is making it much easier to do those things. Today, three out of four marketers across the globe are taking an inbound approach to marketing.

Topics: Marketing & Communications Inbound Marketing

Clean Energy is Thriving Despite Low Oil Prices

2 min. read

It seems like an eternity, but actually it was only two years ago that crude oil prices were hovering around $100 per barrel. Today, crude oil prices are around $40 per barrel, after rebounding from a low point of under $30 per barrel earlier this year. Given such low oil prices, one would think that the clean energy industry might be having a hard time maintaining its enormous momentum. Yet here we are, with oil prices -- and natural gas prices as well -- at their lowest levels in years, but with wind, solar and other clean energy sources not just holding their own but thriving. A few recent data points highlight what we're talking about.

Topics: Clean Economy Marketing & Communications

Video: Stratfor Discusses the Rise of Electric Vehicles, Energy Storage Technology

2 min. read

As renewable power sources scale up, energy storage technologies are also likely to grow rapidly. In fact, as Greentech Media (GTM) reported recently, we're already seeing that happen, with the U.S. energy storage market expanding 243% in 2015, and with the U.S. energy storage market expected "to reach 1.7 gigawatts by 2020—with a value of $2.5 billion." According to GTM, "With exponential growth predicted over the next couple of years, energy storage solutions will deliver smarter, more dynamic energy services, address peak demand challenges and enable the expanded use of renewable generation like wind and solar." And as energy storage scales up, the cost is falling fast, with GTM projecting that the "cost of installing energy-storage systems is expected to decline 41 percent over the next five years as key components get cheaper."

Topics: Clean Economy Marketing & Communications

"Boaty McBoatface?" Actually, This is a Serious Ship with an Important Climate-Related Mission

2 min. read

The story of "Boaty McBoatface" is a cautionary one for those looking to use social media to build their brands. In this case, here's what happened:

Topics: Clean Economy Marketing & Communications

B2B or Not to Be: Staying Competitive in Today’s Digital Marketing Environment

4 min. read


The B2B (business-to-business) environment is rapidly changing. Most of this change is driven by businesses modeling the purchasing behavior of the general population by using personal and professional networks, as well as information available online, to inform decision making. This “crowd sourcing” of solutions is a paradigm shift for any business that provides products, services or information to other businesses.

Topics: Marketing & Communications Inbound Marketing