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Measuring what matters: How to know you’re on the path to success

1 min. read

It’s what matters most to marketing and sales teams in any industry: Measuring success.

Topics: Marketing & Communications Digital Media & Advertising

Vestas' Chris Brown to Wind Power Industry: Don't Be Distracted By Fear; Next Five Years Will Be Best Five Years of Your Life"

1 min. read

See below for video of Chris Brown of Vestas, keynoting the opening session on day two of WINDPOWER 2017, concluding today in Anaheim, CA. According to Brown, who is completing his tenure as Chair of the American Wind Energy Association (AWEA), the next five years will be the "best five years of your life" for the wind power industry. Brown adds: "So along with the success that we've been having, if you've become afraid, then I say good! Welcome to life as an energy industry disruptor." And Brown notes that "critics criticize...but ask yourself, why do those critics pay attention to us? Because we're a threat, because we're winning." A few more quotes from Brown's excellent speech:

Topics: Clean Economy Marketing & Communications

Why Wind and Cleantech Companies Have Left Digital-Social Marketing Power On Idle - And Why They Should Stop

6 min. read

By Mike Casey and Sarah Lippincott

Topics: Marketing & Communications

Analysis of 6K Marketers Shows Video, Social Reigns

2 min. read

Today, HubSpot is launching its annual “State of Inbound” report.  Last year’s report contained the startling conclusion that, “In five years, marketing and sales as you know it will no longer exist.” Instead, HubSpot noted that where people consume information is changing rapidly, with 2 out of 3 adults using social media to keep up with the news, Facebook users watching 8 billion videos every day, and with technology becoming a lot more mobile – “and is changing at a pace more rapid than anything we’ve seen before.” Given all these changes, HubSpot concluded that marketers can’t keep talking to consumers like they haven’t changed. This means that “inbound” marketing – pulling in customers via social media marketing, Search Engine Optimization and content marketing - needs to change as well.

Topics: Marketing & Communications

The New Energy Equation

5 min. read

In energy markets across the country, from Texas to California to New Jersey and states like Iowa in between – electricity generated from renewables is rapidly becoming cheaper than fossil fuel generation. The increasing cost advantage of renewable energy has become a talking point for clean energy and climate change advocates. It’s also become a selling point for businesses looking to identify markets where its easiest and most beneficial to heavily invest in renewables.

Topics: Clean Economy Marketing & Communications

Harnessing the Power of Video: Clean Technology Marketing in the Digital Age

3 min. read

by Dan Bellows, Account Associate at Tigercomm

Topics: Marketing & Communications

Does the Return of Solar's "Long Tail" Make the Case for Turnkey Marcom Solutions for Small Installers?

1 min. read

We read with great interest cleantech industry leader Andrew Beebe's thought piece, The Revenge of the Long Tail: Small, distributed solar companies are retaking the industry. Here’s why.  The following excerpt captures what Beebe's main point is.

Topics: Marketing & Communications

Cleantech Tips from TED: The Power Of Wearing Your Battle Stripes

1 min. read

When author and public speaker Brene’ Brown talked about “the power of vulnerability” at TEDx Houston in 2010, she was speaking as a researcher, a professor at the University of Houston and a #1 New York Times best-selling author. Brown’s credibility got her onstage, but credibility alone is not what got her to the top-10 most-viewed TED talks in the world. That accomplishment was likely the result of Brown taking her own advice.

Topics: Marketing & Communications

Almost every wind energy company is using social media as a limited distribution platform

1 min. read

By Sarah Lippincott and Mike Casey, excerpt from Social Wind.

Topics: Marketing & Communications

Focus on Solutions, Not Scary Facts, When Talking to Millennials About Climate Change

3 min. read
Topics: Marketing & Communications