Mike Casey, on 5/21/17 12:46 PM6 min. read
Lowell F., on 5/16/17 11:15 AM2 min. read
Today, HubSpot is launching its annual “State of Inbound” report. Last year’s report contained the startling conclusion that, “In five years, marketing and sales as you know it will no longer exist.” Instead, HubSpot noted that where people consume information is changing rapidly, with 2 out of 3 adults using social media to keep up with the news, Facebook users watching 8 billion videos every day, and with technology becoming a lot more mobile – “and is changing at a pace more rapid than anything we’ve seen before.” Given all these changes, HubSpot concluded that marketers can’t keep talking to consumers like they haven’t changed. This means that “inbound” marketing – pulling in customers via social media marketing, Search Engine Optimization and content marketing - needs to change as well.
In energy markets across the country, from Texas to California to New Jersey and states like Iowa in between – electricity generated from renewables is rapidly becoming cheaper than fossil fuel generation. The increasing cost advantage of renewable energy has become a talking point for clean energy and climate change advocates. It’s also become a selling point for businesses looking to identify markets where its easiest and most beneficial to heavily invest in renewables.
Tigercomm Team, on 2/22/17 6:38 PM3 min. read
by Dan Bellows, Account Associate at Tigercomm
Lowell F., on 2/6/17 4:28 PM1 min. read
We read with great interest cleantech industry leader Andrew Beebe's thought piece, The Revenge of the Long Tail: Small, distributed solar companies are retaking the industry. Here’s why. The following excerpt captures what Beebe's main point is.
Sarah Lippincott, on 1/23/17 11:06 AM1 min. read
When author and public speaker Brene’ Brown talked about “the power of vulnerability” at TEDx Houston in 2010, she was speaking as a researcher, a professor at the University of Houston and a #1 New York Times best-selling author. Brown’s credibility got her onstage, but credibility alone is not what got her to the top-10 most-viewed TED talks in the world. That accomplishment was likely the result of Brown taking her own advice.
Tigercomm Team, on 11/22/16 9:00 AM1 min. read
Tigercomm Team, on 9/14/16 9:33 PM3 min. read
Mike Casey, on 9/6/16 12:48 PM2 min. read
Tanara, on 6/29/16 12:53 PM2 min. read
Say “residential solar” and people immediately think Solar City. That company, along with Vivint Solar and Sunrun, comprises 50 percent of the residential market. The commercial side of the solar industry, in contrast, has lacked a clear winner, with the top 10 developers making up only 42 percent of the market, according to the recent GTM Research report, US Commercial Solar Landscape 2016-2020.