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New Hands On Deck

1 min. read

We are announcing today that Tigercomm has acquired Chase Media Services and that its principal, Melissa Baldwin, is joining us this week as senior vice president. This is our firm’s first acquisition, and perhaps its biggest prize is Melissa. If we have our way, cleantechers will see a lot of her and her work in the years ahead. 

Topics: Marketing & Communications Company Announcements

Turning Corners: A Climate Tech Journey

4 min. read

A Climate Tech Journey

This week, I shift my career from “why” to “how.”  Let me explain.  

My name’s Melissa Baldwin, and as we announced today, Tigercomm’s acquired the Florida-focused climate communication practice I’ve built for the last 10 years. I’m excited that after 17 years of spurring conversations about why we need clean energy in Florida – the state considered “ground zero” for climate impacts – now I’ll be helping clean economy businesses nationwide. 

Topics: Marketing & Communications Thought Leadership Company Announcements

DesignRush Names Tigercomm In List Of Top 5 Digital Marketing Agencies In DC

0 min. read

Thank you DesignRush for ranking Tigercomm in their list of the Top 5 Digital Marketing Agencies In Washington D.C.
 
We are excited to be acknowledged for the extraordinary impact our hard work has on the people we help and communities we serve.

Check out the full list here: Digital Marketing Agencies In Washington D.C.

Topics: Marketing & Communications Digital Media & Advertising Inbound Marketing

Stranger Than Fiction - A Compelling Story, Missed in Real Time

4 min. read

Stranger Than Fiction - A Compelling Story, Missed in Real Time

Our friends at Checks and Balances Project (C&BP) are really effective. With a shoe-string staff and budget, they combine investigative reporting and public watchdog work to make business as usual uncomfortable for entrenched lobbying interests. Those interests – often polluting ones – take great offense that a plucky watchdog blog would dare raise questions about ethically challenged organizations.

Topics: Marketing & Communications Checks and Balances

Recapping Our Fourth Quarterly Cleantech Editors Roundtable

9 min. read

Fourth Quarterly Cleantech Editors Roundtable

On April 21, we had the honor of welcoming the editors who have formed our Cleantech Editors Roundtable. This fourth convening continued producing useful insights from people who see trends emerge from the thousands of pitches our companies collectively send them each month.

Topics: Marketing & Communications Thought Leadership

Launch Of Canary Media Is A Powerful Tool Against Misinformation

0 min. read

The launch of Canary Media is terrific news for the cleantech industry. My hat is off to Eric Wesoff, David Roberts, GTM alumni, and the entire team they've assembled. We need good journalism now more than ever, especially climate-focused reporting. Eric and his team have delivered it for decades. It's reassuring to know that won't stop now.

Topics: Clean Economy Marketing & Communications

Discussing Micromobility with CleanTechnica

1 min. read

Nat Schub and I enjoyed talking with CleanTechnica’s podcast host, Mike Barnard, to discuss the importance of the micromobility (MM) industry and our analysis of its public affairs programs. A year in the making, the analysis was a pre-pandemic snapshot of an exciting sector that’s evolving and growing.

Topics: Clean Economy Marketing & Communications Thought Leadership

Latest Wave of Anti-Renewable Lies Reminds Us Cleantech Still Under-Invests In Sector Defense

2 min. read

What do these people have in common? Leading light Texas Governor Greg Abbot, Fox News windbag Tucker Carlson, Mensa member (and former DOE Sec.) Rick Perry, corrupt former BLM Director William Perry Pendley, and an anonymous propagandist at the Wall Street Journal’s editorial page. 

Topics: Public Affairs Marketing & Communications Thought Leadership

Want To See A Solar Installer Leaning Into Content Marketing? We Talk Solar Marcom With The Folks At Watts Up Podcast

1 min. read

Thanks for a fun conversation with Marie Brugquist, Ryan Suchsland and Conner Allen of GRNE Solar. Hat’s off to this regional solar installation company that’s leaning into providing insightful content to its prospects.

Topics: Clean Economy Marketing & Communications Thought Leadership

Tips For Clean Economy Startups

0 min. read

We recently had the pleasure to go on the Growth Secrets Podcast with host Reade Milner. Reade runs an intriguing marketing consulting practice in Atlanta that helps a range of businesses market better.

Topics: Clean Economy Marketing & Communications Thought Leadership