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Latest Wave of Anti-Renewable Lies Reminds Us Cleantech Still Under-Invests In Sector Defense

2 min. read

What do these people have in common? Leading light Texas Governor Greg Abbot, Fox News windbag Tucker Carlson, Mensa member (and former DOE Sec.) Rick Perry, corrupt former BLM Director William Perry Pendley, and an anonymous propagandist at the Wall Street Journal’s editorial page. 

Topics: Public Affairs Marketing & Communications Thought Leadership

Want To See A Solar Installer Leaning Into Content Marketing? We Talk Solar Marcom With The Folks At Watts Up Podcast

1 min. read

Thanks for a fun conversation with Marie Brugquist, Ryan Suchsland and Conner Allen of GRNE Solar. Hat’s off to this regional solar installation company that’s leaning into providing insightful content to its prospects.

Topics: Clean Economy Marketing & Communications Thought Leadership

Tips For Clean Economy Startups

0 min. read

We recently had the pleasure to go on the Growth Secrets Podcast with host Reade Milner. Reade runs an intriguing marketing consulting practice in Atlanta that helps a range of businesses market better.

Topics: Clean Economy Marketing & Communications Thought Leadership

On Freeing Energy Podcast, We Discuss Clean Economy Marketing Paradox

1 min. read

Thanks to Bill Nussey of The Freeing Energy Project's podcast. We’re fans of the work Bill’s doing, and he fingered us as advocates for "strategic brevity" and how it can help #cleanenergy scaling through better #marcom. Highlights:

Topics: Marketing & Communications Digital Media & Advertising Thought Leadership

3 Trade Publication Editors Talk Trends, Developments And Community Engagement For U.S. Offshore Wind

0 min. read

Offshore wind communicators, community engagement leads and supporters: Have you had a question to ask offshore wind editors? Now’s your chance

Tune in Wednesday, November 18th as we host three editors of top publications covering the offshore wind sector. This is the first time such a panel has been convened, and Nancy Sopko of the Special Initiative on Offshore Wind and we are honored to moderate it.

Topics: Marketing & Communications Thought Leadership Company Announcements

Tigercomm to Convene First-ever Cleantech Editors Webinar

1 min. read


Have questions you want to ask editors of the major cleantech news sites? While socially distancing, we’ve got a webinar for that.

Topics: Marketing & Communications Thought Leadership Company Announcements

How Cleantech Marketers Can Get Attention: Sell Emotion

3 min. read

What do your customers buy, really? Is it your product? Or is it something that your product gives them?

Topics: Marketing & Communications

Multiplier Effect Amplifies Value of Video Marketing for Cleantech Communicators

3 min. read

We often hear from our clients and friends in cleantech that one of their biggest challenges is reaching and educating a wide and varied range of audiences. Whether it’s utility executives, corporate customers, policymakers or homeowners, an effective cleantech communicator can usually get to a win, given the opportunity to sit across the table and have a personal interaction. But your team can’t be everywhere at once, and it can be difficult to reach these audiences at scale and educate them on your company’s value proposition. 

Topics: Marketing & Communications

Cleantech Companies: Differentiate or Get Squeezed on Price

2 min. read

Cleantech executive teams are almost universally concerned with the impact of commoditization of their companies’ long-term growth. But if your product isn’t differentiated, then competing is just about winning on price – otherwise known as commoditization.

Topics: Marketing & Communications

No Time For Legacy: The New Digital Playbook for Cleantech Marketers

2 min. read

Across clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.

That’s because the ubiquitous use of digital platforms (think smartphones, tablets, Alexa) and abundance of published content has changed the way buyers are purchasing.

Consider your own buying behavior. The last time you went to purchase anything over $100, did you Google it first? Check the reviews or comps online?

Topics: Marketing & Communications Inbound Marketing