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With Modern Farming Operations “Massively Digitally Integrated,” Digital Tools “Should Play a Bigger Role

10 min. read

Community Acceptance with Will Eberle of E.ON North America

Will Eberle is the Director of Government Relations and External Affairs for E.ON North America. Will was one of our original participants in this analysis, and we're delighted to have him join us to discuss the state of community acceptance for the industry. He shared his surprise about the final results of the analysis that showed few companies in the industry were using social media for community acceptance but that nearly every opposition group was using them.

Topics: Marketing & Communications Digital Media & Advertising

Community Acceptance Insights with Paul Copleman, Avangrid Renewables

6 min. read

Today, we’re continuing our discussion series on the use of digital tools to build community acceptance by wind energy independent power producers (IPPs). We’re pleased to do that with our friend, Paul Copleman, Director of Communications with Avangrid Renewables. Paul’s company is one of the leading renewable energy IPPs with large asset bases both in the U.S. and across the globe.

Topics: Marketing & Communications Digital Media & Advertising

Wind developers agree: Project opponents organize online, but the developers don't

1 min. read

We recently conducted the first-ever review of the use of digital tools by Independent Power Producers’ (IPPs) to build community acceptance for wind farms in host communities.

Topics: Marketing & Communications

Multiplier Effect Amplifies Value of Video Marketing for Cleantech Communicators

3 min. read

We often hear from our clients and friends in cleantech that one of their biggest challenges is reaching and educating a wide and varied range of audiences. Whether it’s utility executives, corporate customers, policymakers or homeowners, an effective cleantech communicator can usually get to a win, given the opportunity to sit across the table and have a personal interaction. But your team can’t be everywhere at once, and it can be difficult to reach these audiences at scale and educate them on your company’s value proposition. 

Topics: Marketing & Communications

Cleantech Companies: Differentiate or Get Squeezed on Price

2 min. read

Cleantech executive teams are almost universally concerned with the impact of commoditization of their companies’ long-term growth. But if your product isn’t differentiated, then competing is just about winning on price – otherwise known as commoditization.

Topics: Marketing & Communications

No Time For Legacy: The New Digital Playbook for Cleantech Marketers

2 min. read

Across clean energy sectors, sales and marketing teams we talk to share a common challenge: It has gotten harder to get prospects to engage.

That’s because the ubiquitous use of digital platforms (think smartphones, tablets, Alexa) and abundance of published content has changed the way buyers are purchasing.

Consider your own buying behavior. The last time you went to purchase anything over $100, did you Google it first? Check the reviews or comps online?

Topics: Marketing & Communications Inbound Marketing

How to Solve Cleantech’s (All-Too-Common) Marketing Paradox

2 min. read

One of the great things about my job is talking to cleantech companies with cutting-edge technology, data-driven execution and great management.  

But it’s surprising how many of those companies build legacy marketing communications into their approach for engaging customer prospects.

Topics: Marketing & Communications

Cleantech companies face 5-part challenge to meet their sales goals

1 min. read

One of the main challenges new clients bring to Tigercomm is how to increase revenuethrough marketing communications (marcom). In the cleantech sector, high-ticket B2B sales have long lead times and often include a steep learning curve for potential buyers of cleantech products.

Topics: Marketing & Communications Inbound Marketing

Takeaways From Tigercomm’s Cleantech Leaders Survey

3 min. read

By Mike Casey and Noah Ginsberg

What were cleantech leaders thinking in 2017?

Earlier in the year, Tigercomm conducted a Cleantech Leaders Survey to shed light on the major trends that leading cleantech executives are seeing in the industry. All the participants were current CEOs, presidents, board members, or managing directors of leading cleantech companies.These views were gathered before passage of the major tax bill; nonetheless, we believe their insights remain relevant and illuminating, given the tax bill’s minimal impact on the companies these leaders run.

Topics: Clean Economy Marketing & Communications

Measuring what matters: How to know you’re on the path to success

1 min. read

It’s what matters most to marketing and sales teams in any industry: Measuring success.

Topics: Marketing & Communications Digital Media & Advertising